More in Companies


2 years

Which is More Valuable to My Brand, a Big Benefit or a Narrow Focus?

Your brand should be big enough to matter but narrow enough to own. Your business creates the most value when it solves a meaningful customer need – in other words, is big – yet does so in a way only your business can, and thus is narrow.

2 years

Why Most Brands Get VR Wrong. And How They Can Get it Right

PHD’s 2017 book Merge predicted how a handful of technologies will play a vital role in the inexorable union of man and machine over the next 20 years.

2 years

Entrepreneurship: Good Mistakes and How to Use them

Founders of start-ups generally have a hate relationship with mistakes. They are often told of ways to avoid them. Mistakes are seen as the worst thing that could ever happen. While that may be partially true, while focusing on how terrible the mistake was, we often lose sight of how we can learn from it. The fact is that mistakes happen, no matter how hard we try to avoid them. We are only human, after all. Often, it may be the faults of others that cause your downfall. As hard as it is to stomach, it is also possible to learn from such interactions.

2 years

7 Secrets to Write Powerful Headlines that Convert

What makes you click on a piece of content such as a blog or article? Besides the fact that it might be a topic you’re interested in, how did you find it? You may have probably clicked on this article because of its catchy headline.

2 years

10 Ridiculously Important Tips to Be a Successful Leader

For as long as I can remember, I dreamed of being a leader. I loved achieving as a team and the feeling of camaraderie over individual successes. There is something significant about going through a process or journey with others and being victorious. But I quickly found out that just because you dream about or love something does mean you are going to be great at it.

2 years

When Artificial Intelligence and Emotion Collide, Consumers and Brands Win

For thousands of years, consumers and businesses only interacted in person, and it was easy to understand the emotions of customers. If you lived in the Old West, and you went to the general store, the owner knew you and your preferences, and very likely why you were there. Depending on the time of year, he would have already stocked up on grain, seed or whatever you needed before you even asked for it. These types of interactions created positive emotional responses that over time established loyalty.

2 years

The Impact of the Tax Reform

Since tax reform passed at the end of 2017, the topic has been front and centre. The taxes at stake in the US amount to some $3.3trn at the Federal level and some $2.5trn at the state and local levels. Property taxes in 2017 amounted to $33bn. Because of tax reform, not all the taxes imposed at the state and local level, including property taxes, are deductible against Federal tax.