As a business owner, there are many things that you need to think about.
It is estimated that there are over 500,000 brands operating across the globe.
In the 1st edition of my Breathing Space which appeared in 1990, I discussed five major trends -- what I called mega-realities -- that influenced every aspect of our being, and from which no one was immune. Briefly, these five mega-realities include:
Social media has become a critical lead-generation channel for all modern businesses.
Social media marketing is not something new and has been a key digital marketing technique for years.
In our increasingly all connected, sensing and intelligent world, data is driving everything - aptly heralded as the new ‘currency’ of change across both business and society.