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4 years

Indian Tax Authorities Go Hi-Tech to Catch Evaders

Over the years, income-tax (IT) authorities in India are progressively employing new and divergent methodologies to spot tax evaders, putting the menace of tax evasion behind. 

4 years

4 Steps to Master Google Analytics

If you own a website, then we’re sure you might have used Google Analytics at some point. To know what works well for your business website and what doesn’t, Google Analytics is the most suitable tool to measure these aspects of your business.

4 years

Step by Step Guide To Create Twitter Ads

Just like any other platform, Twitter has evolved since its days of inception. This social media channel which was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone and Evan Williams with a purpose to help people network online effectively has today become a powerful platform to advertise business as well. It has been stated that 42% of Twitter users follow brands or companies which means that if you haven’t yet started using Twitter ads for your business then it’s time for you to explore and learn how to integrate this into your social media marketing strategy.

4 years

Is Your Daily Regime as Brutal as that of Twitter CEO Jack Dorsey?

Jack Dorsey (CEO Twitter) recently revealed what he calls his 'wellness habits' in an interview with CNBC. Frankly, to me, it all sounded a bit like hell on earth. So how exactly does he spend his week?

4 years

The Dark Side of Reality TV

Following the suicide of Love Island reality star Mike Thalassitis a few days ago, the call for more mental health counselling from the producers of reality TV shows has been growing increasingly louder.

4 years

5 Ways Great Leaders Motivate Their Teams

It was 7PM on a Thursday, a few months ago. A part of me wanted to leave – to get back home, eat a nice dinner, play with my kids, talk to my wife, and lounge on my soft couch. Long hours, team members counting on you, and an increasing pressure to increase revenue will do that to you.

4 years

Alluring Truths of Being a CEO

“Time isn't the main thing. It's the only thing.” - Miles Davis

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