Once you enter the world of blockchain, you are bound to hear words like hashes, codes, decentralized, peer to peer and smart contracts. In a previous article about blockchain, I had referred to smart contracts as the code/design of your blockchain business that you will initiate via the Ethereum network. Starting a blockchain business without making your own standalone coin like Bitcoin or Ethereum on a blockchain network would require Smart Contracts. Smart Contracts empower you to design your own business, create your own crypto currency token and have a market place on the blockchain network.
Marketers today are flooded with questions about their sales processes, out of which the most common one is “What is a good sales pitch?” But marketers must also focus on the peripheral questions related to the sales department of their business or brand. Is there a consistent sales process in place for your business? Is your business thriving with your current sales pitch? What works well? What doesn’t? With so many businesses in the market offering almost the same services, consumers are flooded with choice. However, this makes it difficult for businesses to stay in the lead by competing with each other.
Today we are surfing on the internet, visiting different websites, posting, liking and commenting on events and images of our friend. This is leaving a digital footprint, which is converted into a stored data, that is very precious for companies that seek to understand and target even better their customers.
If you and your business are not at the center of your many customers and stakeholders personal Digital Mesh, you are not in the game. What does this mean and why do Directors and Boards need to take action now?
Market research has always been a part of the key fundamental of setting up and smoothly running a business. Never ever has a business been able to succeed without conducting a thorough market research of their audience and products & services.
Technology is playing a big role in shaping our future, considering how far we have come thanks to it. These technologies are giving us immense power to do things we couldn’t in the past. With everyday passing by, the human race is more and more dependent on technology, be it smartphones, artificial intelligence or anything the Internet facilitates. Machines and technology have changed our lives and will continue to bring interesting developments in the near future.
As I watched from afar my suspicions were confirmed. He quit but kept coming in every day. He was doing just enough to stay off his manager's radar, but I knew his days were full of boredom, surfing the web, complaining, and waiting for the weekend.