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5 years

SEO for Small Businesses: Tips and Tricks

Online search marketing has gained popularity over the years and from being a novelty some years ago, is now a standard feature in our daily lives. Almost every business these days, however big or small has some kind of web presence and all of them are competing for top positions in search engine results pages. Larger companies and corporations have plenty of inbound links, several years of content and a dedicated stream of visitors, so it is no surprise when they manage to hog the top positions in search engine results.

5 years

How to Deal with a Toxic Boss

As a sequel to my previous article, “The Characteristics of Toxic Leadership”, here are my thoughts on how to deal with a toxic boss. Your relationships at work are an important part of your happiness and success in life. A lot of your time is spent at work, in direct contact with your colleagues and managers.

5 years

Tools which Help to Enhance your Content Marketing Skills

Thousands of rules exist in the english language that are certainly not easy to remember. In spoken english most of the rules are not always used. But, when it comes to writing, rules should be followed in a proper way.

5 years

Crisis Manager or Opportunity Manager? You Decide.

We all manage something or other, whether it’s other people, an entire organization, sales or even just ourselves. Managing suggests careful planning, a well-thought-out direction and a sense of control. 

5 years

How Data Analytics Will Revolutionize Logistics Management

Logistics management essentially is the art of moving something from point A to point B through the most optimal route. Logistics management in the current scenario requires a lot of co-ordination between different entities. You must consider the inventory analysis, capacity management, vehicle tracking, route optimization, driver tracking, delivery personnel management, etc. Each entity acts as a data source. There is a lot of information coming through these points, which should be analyzed and streamlined.

5 years

Common Mistakes Small Businesses Need to Avoid

If you watch the market closely, you will see a large number of businesses that are unable to establish a strong foothold for their business in the market. There are many well-established businesses or startups which need to focus on establishing themselves better. So, a business must avoid certain mistakes when starting out, as establishing a foothold is a risky task and the tiniest mistakes can ruin your initial process.

5 years

How to Measure the Success of your Business Idea

The definition of success is different for every person. Your ideas of success may work perfectly for you in your personal life but the same logic may not be applicable when it comes to measuring the success of your business. Simply enjoying your work will not ensure a great future for your business. It is necessary to regularly analyze where your business stands currently, where it is headed and what you can do to improve it. This is imperative in building a foundation for what you want to accomplish in future.

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