Daniel Burrus is considered one of the world’s leading futurists on global trends and innovation. The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker. He is a strategic advisor to executives from Fortune 500 companies, helping them to accelerate innovation and results by develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact. His client list includes companies such as Microsoft, GE, American Express, Google, Deloitte, Procter & Gamble, Honda, and IBM. He is the author of seven books, including The New York Times and Wall Street Journal best-seller Flash Foresight, and his latest book The Anticipatory Organization. He is a featured writer with millions of monthly readers on the topics of innovation, change and the future and has appeared in Harvard Business Review, Wired, CNBC, and Huffington Post to name a few. He has been the featured subject of several PBS television specials and has appeared on programs such as CNN, Fox Business, and Bloomberg, and is quoted in a variety of publications, including The Wall Street Journal, Financial Times, Fortune, and Forbes. He has founded six businesses, four of which were national leaders in the United States in the first year. He is the CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients profit from technological, social and business forces that are converging to create enormous, untapped opportunities. In 1983 he became the first and only futurist to accurately identify the twenty technologies that would become the driving force of business and economic change for decades to come. He also linked exponential computing advances to economic value creation. His specialties are technology-driven trends, strategic innovation, strategic advising and planning, business keynote presentations.
A difficult problem can and will eventually become a roadblock so large that it renders forward progress in any productive way virtually impossible. The direct result of a roadblock as such is more often than not, procrastination, and the longer this problem is in place, the more you become convinced there are no solutions. This couldn’t be further from the truth.
In the past, I suggested that the role of the CIO needs to shift from that of a Chief Information Officer to a Chief Innovation Officer, largely due to the rapid, multiple technology-driven transformations that are always occurring. But just as the CIO’s role needs to change, so too does the CTO’s role—from Chief Technology Officer to Chief Transformation Officer. This shift is necessary in order to maintain and elevate the position’s relevance within the organization. There is less of a need for merely understanding information and technology, and a much greater requirement of leaders to be anticipatory in regard to innovation and transformation.
Now that I’ve revealed what business leaders must know in order to become the disruptor instead of the disrupted, the next step is applying those principles. I discussed previously the need to solve problems before they occur; however, what happens when you do uncover a problem?
Have you ever wished you could predict the future? What would you do if you could clearly see critical changes in the months and years ahead and use them to shape your future instead of just letting it unfold by default?
Technological change is the only constant in today’s business world, disrupting everything from large organizations to small start-ups. Disruption affects everyone, but will you be the disruptor or the disrupted? You must pay close attention to the Hard Trends shaping the future of your industry, your business, and the outside world to identify opportunities used to innovate and grow rapidly, additionally using those Hard Trends to solve any problems your organization and customers might have before they occur.
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