Anuja Lath Digital Marketing Guru

Anuja is India's #7 LinkedIn Top Voice 2017. She is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.



Social Media Engagement Strategy to Get Real Followers on Instagram

Instagram is not failing to surprise the marketers every passing day. The app which took shape as a simple picture sharing app has now grown by leaps and bounds over the years. Instagram growth has defied the usual forecasts and trends. Within the first 3 months of its launch, its user base had touched 1 billion. Huge! Yes and there is no stopping. It has only known growth and in this span of 9 years has reached almost 800 million users. If you are getting it right, Instagram means serious business.


Blogging Tips for Businesses

Blogging has emerged as a strong marketing tool, increasingly used by marketers to get more audience. It is an effective tool to promote products and services but also more information about any business. Website visitors are the most valuable customers often resulting in sales. Each blog is a marketing channel which supports business growth. Many small businesses have been found wondering over any potential use of blogging chiefly because they are faced with many resource and budgetary constraints. Ironical to the above fact, they often end up spending much more on not so rewarding marketing efforts. 


How to Generate the Perfect Brand Colour Palette

Every colour has a meaning triggering a special emotional response. This also holds true for brands that are able to reflect their persona by the choice of colours they have used in their branding. Think about how brands that have fair use of red as their primary colour are often in the business of delivering fun and happiness, for instance, Coke, Hamleys, etc. Likewise, most brands associated with money or finance make use of blue, like SBI, Barclays, Bank of America, Citibank, etc. This isn’t and cannot be a mere coincidence that every one that is serving the same industrial segment tends to like the same colour. One inference can definitely be drawn that branding and colour schemes have a deep connection.


Remarketing on Google: What is it?

It is a common occurrence that a majority of the people who visit a particular website bounce back in seconds. In fact, statistics have shown that only less than a percent of people who visit your website actually result in making a transaction. If you think it is hard to get people to your website for the first time, it is harder the next time as they already know what they will be served with largely. But the best part of the story is that it is not impossible and there are ways to get back your lost traffic.


Importance of Negative Space in Design

Imagine you are looking at a web-page which only has a logo in the center of the page surrounded by nothing. Yes absolutely nothing around it and yet it is highly effective. What do you feel is the most prominent feature of such pages? If you think it is the logo, think harder? Logos can be found everywhere, and if it were just the logo why would the designer not keep other elements on the tray? Whitespace! Yes, now you are talking business. The whitespace or what is better known as the negative space has emerged as an essential element of design.“Whitespace is to be regarded as an active element, not a passive background” - Jan Tschichold