Anuja Lath Company Guru

Anuja is India's #7 LinkedIn Top Voice 2017. She is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.


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How to Plan a Winning Marketing Strategy for 2018

With a few days of 2018 gone by, it is time to plan a brand new marketing strategy for your business in 2018. As a new year begins, it’s time to learn from our previous digital marketing strategies and upgrade them for more success in 2018.


Powerful Content Writing Tips!

The old phrase “content is the king” stands true today and will always be valid as far as marketing is concerned. However, writing great content isn't easy and it is definitely not everybody's' cup of tea. Still, we’re here to help you out on how to write great content for your business!


Influencer Marketing for B2B in 2018!

Influencer marketing growth has been substantial over the years. Data proves that just in the past two years it has grown four times. This is no longer just a promising marketing gimmick but rather an important part of most marketing budgets. Be it small businesses, established conglomerates or even start-ups, this is now a priority for any brand. Influencers are present in every niche with a sizeable following on social media and can help a small business reach out to their target audience.


Top 9 Marketing Tools for Small Business

To stay ahead in today’s marketing domain, one needs to be an expert in exploring and adopting marketing tools for business. For businesses that have a social media presence and are willing to flourish their business online, the best way is to utilize the online marketing tools that are a requisite in today’s marketing space.


Posts That Get More Engagement on Instagram!

One of the most important channels on social media for brands and online businesses is Instagram. Instagram is booming, with millions of users and brands added daily, and is an indicator of success for most people, especially the millennials.


The Power of Infographics!

Infographic is one of those elements in social media that manage to catch the attention of a reader. Just how images and videos are preferred more than written content, infographics are a great way to engage with your audience, because compared to written content, infographics are eye-catching. Written content, no matter how well written, is easily lost amongst thousands of posts that are published online. However, infographics are often saved or bookmarked by people, simply because they offer valuable information in a well-formatted way, and creates a great impact on the reader.


The Power of Hashtags on Social Media

An online marketer of an online business is bound to know about the Importance of hashtags in the world of social media. But this is something that everybody with an online presence should be familiar with. To be able to use hashtags for any social media channels, one must know the value of hashtags and the success or growth that comes with it. Online businesses have successfully grown their audience and even gone viral, all thank to hashtags.


How to use LinkedIn for Marketing your Business

LinkedIn seems to be a booming platform for businesses to showcase their services, products and success. With Microsoft having taken over LinkedIn, it has emerged as a more powerful tool for networking, generating leads and creating brand awareness. LinkedIn is focused on both B2B as well as B2C conversions. Ask yourself: Are you using LinkedIn for marketing your business? Statistics reveal that LinkedIn is used more by businesses and B2B marketers to create brand awareness and also generate valuable leads and business through it. According to research, LinkedIn has the maximum potential to generate leads, thanks to its professional nature. If you’re looking to boost your conversions and get your business back on track in 2018, here are LinkedIn tips for your businesses:


How to Stay Ahead of the Competition?

The marketing domain is flooded with numerous small businesses that are trying really hard to establish themselves as a reputed brand. If you have a strong customer base for your business the task of building a brand image becomes much easier. But if you’re still working on acquiring a customer base, these marketing tactics come in very handy. Here are some few pointers to stay on top of marketing space:


Growth of Artificial Intelligence in Marketing!

Artificial intelligence is the next big thing that technology geeks are after. Today’s technology-driven marketing world is now seeing an imminent use of artificial intelligence and its applications in the marketing domain. This is going to leave an imprint in the marketing space.


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