Anuja Lath Digital Marketing Guru

Anuja is India's #7 LinkedIn Top Voice 2017. She is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.



Why your Business Should have a Brand Tagline

Does your business have a brand tagline? A brand tagline is indeed one of the key brand elements that boost brand recognition. It is the second thing that users remember after your brand logo. In short, it is an epitome of what your organization is all about.


FAQs About SEO Answered

SEO, the acronym for search engine optimization is not a new term. But what is SEO and how it works?


Everything you Need to Know about Robots

We are currently living in the digital era. But what we'll be witnessing in the near future will be the robotic era. With the advancement in technology, the day is not far when you will have a robot to complete all your tasks. With technologies such as artificial intelligence rising in assistance applications such as Alexa or Siri, we’re already passing on our tasks to our personal assistants.


Top 5 Sales Pitch Ideas that Work

Marketing and sales are two activities that act as the backbone of any business. Without sales, there is no business and therefore no revenue generated. These are the pillars responsible for any company’s success.


Why are Brand Guidelines Important

A business without a brand cannot be successful. Does your business follow certain brand identity guidelines? If yes, then you are certainly enjoying the benefits of a powerful brand. And if not, then you must focus on creating a brand style guide for your company. Here are some tips you ought to know about creating a style guide for a company.