Anuja Lath Company Guru

Anuja is India's #7 LinkedIn Top Voice 2017. She is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.

 

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6 Step Guideline for Social Media Content Plan

As a social media marketer, one is often left in a state of uncertainty. It is difficult to gauge whether your social media marketing campaign is going to be successful or not. This is because it is not fixed whether your target audience will enjoy the content put out by your business or brand. So, how does one create the right content? And how is this content managed?

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5 Reasons your SME Website is not Getting Enough Traffic

Are you a small business owner? Did you notice that your SME website is not getting enough visitors? Are you trying to figure out why this happens and how you can improve your website traffic?

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How Professional Branding Can Impact Your Business

When you go looking for a service or product you want, the first thing you do is check out a business’s website, social media presence and reviews. This helps you form an opinion and judge whether you want to purchase from this company or not. It’s the same for every business, including yours.

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Why your Brand Needs More Than Just a Logo

For most business owners, branding is a confusing topic. Many of them don’t know that there’s more to branding than just their logo and style guide.

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Why Startups Fail and How Yours Can Succeed

Very few businesses have ever attained success within just a few days. Building a sustainable company with a good brand and reputation is a long, consuming and continuous process.

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YouTube Marketing Essentials

Content is king, but in what form is it most loved by people? If you said video, you’re right! Videos are now the most consumed form of content on the internet. Whether it’s cat videos on Facebook or Yoga videos on Instagram, video marketing is the future. With video marketing on the boom and YouTube being the second largest search engine after Google, it has unlimited opportunity associated with it, if used wisely.

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All about Cloud Computing

We’re sure you’ve heard of cloud computing, but do you know how cloud computing works? How is cloud computing influencing the IT and other industries? You're probably using cloud computing right now, without even realizing it! From data storage to communicating with colleagues and friends, all devices use cloud computing.

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Digital Marketing for a Luxury Brand

There was a time when traditional marketing such as print and radio were considered the best way to connect with your audience at large! However, with the rise of digital marketing, things have changed drastically. Now for engagement, brands find digital marketing channels more quick and effective. With digital marketing, your brand has a much better shot at a strong presence online and thus, increases the chances of customers returning back. 

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9 Step Guideline Describing Pay Per Click Marketing

Belonging to today’s era, we’re sure you’ve heard of PPC or Pay Per Click advertising. But do you know how pay per click really works? If you’re looking to figure out how it works, you’ve landed on the right article!

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6 Reasons why your Brand is not Working for you

As a small business owner, you have a lot on your plate. From managing product quality to providing the best service, it can all become overwhelming quite quickly. So it does get very stressful when you put in all this effort, but the results don’t come through. You spent so much time building your business that you forgot about your brand.

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