Anuja Lath Company Guru

Anuja is India's #7 LinkedIn Top Voice 2017. She is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.


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8 Reasons Why Startups Fail

Startups are revolutionizing the marketing world. Every other day we hear about a budding startup! However, if the statistics are to be believed, half of the startups die out before completing a good tenure.


9 Tips for Best B2B Landing Pages

Are you satisfied with your business landing page? Is the current landing page getting you enough conversions? Want to improve the conversion rate for your business? Well, you have landed on an appropriate blog, where we are going to discuss some tips on how to make a landing page that converts.


Top Challenges for Small Businesses - Part 2

If you have already read “Top Challenges for Small Businesses- Part 1”, you would have noticed that we discussed a few challenges a small business faces. The basic difference between a small business and a large enterprise lies in the functioning of the business and the challenges they face.


Top Challenges for Small Businesses - Part 1

How do you describe a small business? If you have one, then you probably know about the challenges a small business faces, most of which are never a problem for big enterprises.


The Importance of Blogging for Small Businesses

Blogging as a business is growing exponentially! It is the perfect opportunity for a small business to establish itself and be rewarded with the many perks of blogging and content marketing.


Top 10 Benefits of Social Media for your Business

Social media has taken the world by storm! It is changing the game of marketing for businesses in today's’ technology-driven world. Every other person is connected via social media, making it extremely easy for businesses to find their target audience.


Impact of Technology on Business Environment

There is no doubt that we live in a world where technology is shaping the future. If we talk precisely about marketing and business, technology is the need of the hour. Every marketer out there in the real world knows how important technology has become for businesses as well as what the effects of technology on a business environment are. There are both positive and negative effects of technology for a business.


Mobile Apps for Business Marketing

Smartphones are the best thing that happened to people in the 21st Century. With 99% of customer activity performed via mobile, it becomes essential for businesses to target mobile marketing at the earliest.


Threats of Social Media Marketing

Marketing research is a big part of digital marketing. There is no doubt that it offers many opportunities for businesses to flourish online. However, there are many threats that come along with these opportunities.


Inbound Marketing vs Outbound Marketing

Today’s marketing world typically revolves around two terms, inbound marketing and outbound marketing. Businesses prefer either one of the two or they may even prefer both. This depends on whether the business is well established or an SME (small and medium enterprise) and it also depends on the size of the budget. As for the big organizations, budget constraint is never a point of concern for them, so they prefer both. But for small businesses, inbound marketing is preferable due to the constraints in the budget.


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