Anuja Lath Digital Marketing Guru

Anuja is India's #7 LinkedIn Top Voice 2017. She is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.



The Importance of Online Advertising

The advancement of the World Wide Web since the last ten years has completely changed the advertising landscape.


Digital Marketing Tactics to Watch Out For in 2019

Over the last three decades, digital marketing has exponentially flourished, helping many brands and organisations stay ahead of the competition. Businesses rely on effective digital marketing strategies to ensure growth in the long term.


How to Plan an Effective Instagram Marketing Strategy

It’s been eight years since Instagram came into being. It is a popular social media platform where people share information in the form of pictures and videos. But now it has emerged as a powerful tool for marketing and brand building. In this digital era, it’s important for every business to market its offerings on social platforms. Of all the social media sites, Instagram is the leading social networking site as of 2019.


How to Increase Organic Traffic to your Website

Every business has an online presence in this digital era and being a marketer you should know the importance of SEO for your online business. SEO is the most important tool that drives organic traffic to your website. Organic traffic is the unpaid traffic that comes to your website when someone clicks on a link.


Benefits of a Strong Brand Identity

In this highly competitive business world, it is important to have a strong brand identity in the market to distinguish yourself from your competitors. A strong brand gives your business a different personality and builds a better presence in the market to attract customers.