Anuja Lath Digital Marketing Guru

Anuja is India's #7 LinkedIn Top Voice 2017. She is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.



How to Manage a Small Team Successfully

Most great leaders have an integral passion to lead and build elite teams. All want to lead great teams but there are only a few who are willing to lead small teams based on mediocrity and even moderation. Good teams take time, persistence and a regular chase of personal and professional development. It takes sustained personal introspection and action based on regular feedback to build great teams. All effective team management strategies are thus centred around sound leadership.


5 Best Cross Promotion Ideas

Cross-promotion marketing presents limitless revenue growth potential and brand equity for any brand. It not only brings down operating costs but also helps to foster your company with consumers via the creation of collaborative services. Cross-promotion marketing is an intelligent tool that can take your business to the next level. You have to invest in many strategic partnerships with other known brands to make it big.


Data Mining Concepts and Process

Data has emerged as the new age of crude oil. It is the most prized and valuable asset of every organization. Data mining concepts have thus gained prominence in recent years due to the increasing need felt by organizations to make sense of the huge amount of data which is available to them.


How Storytelling in Content Writing Can Work Wonders For Your Business

Since ages, storytelling has been the voice of people used for conveying ideas, thoughts, and emotions. Imagine yourself narrating an incident to someone with just facts, free from any grilling emotion to glue human attention. It will be regarded as a dull piece of information which failed to arouse the interests of the audience.


Innovative Employee Retention Techniques & Strategies

Job hopping has become a new norm among the millennial. Despite the constant high rate of unemployment, employers face a tough time in retaining employees. This is especially true in sectors which are highly competitive industries. There is an equal amount of struggle for hiring managers for finding candidates for fresh postings and also retaining the ones which have already been hired. Businesses have to constantly think of new employee retention ideas to stop their employees from leaving.