Anuja Lath Digital Marketing Guru

Anuja is India's #7 LinkedIn Top Voice 2017. She is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.



How to Measure the Effectiveness of a Social Media Campaign

Social media has infused every corner of our lives. It has become an important part of our daily routine influencing every single decision that we make. 


Front End Technologies 2018

The digital world is a multi-layered one, multiple pieces of technology come together to deliver an experience to you through a screen. If you ever think about how web pages and websites are made, a lot goes on behind the curtain. If you’re new to Web Development, we’re going to break down for you the technologies you should be aware of.


Social Media Marketing Mistakes to Avoid - Part 2

In a previous article, we discussed a few social media marketing mistakes to avoid. As you can see, there are a lot more things to be informed when it comes to social media marketing. You’re probably making a lot of social media mistakes already without realizing it! We’re here to make sure you can avoid these mistakes.


Social Media Marketing Mistakes to Avoid - Part 1

As we are heading towards a more digitally influenced space, social media marketing has become essential for all businesses. Social media marketing might seem like a no-brainer, however, to run successful campaigns on social media, you need time, in-depth research and a pretty good marketing strategy.


Brand Style Guide for a Company

When it comes to branding, consistency is all that matters, simply because your brand should reflect the same look and feel everywhere. Staying visually consistent and connected with your audience is the best way for your brand to establish credibility and also grow rapidly.