Anuja Lath Company Guru

Anuja is India's #7 LinkedIn Top Voice 2017. She is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.


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Common Mistakes Small Businesses Need to Avoid

If you watch the market closely, you will see a large number of businesses that are unable to establish a strong foothold for their business in the market. There are many well-established businesses or startups which need to focus on establishing themselves better. So, a business must avoid certain mistakes when starting out, as establishing a foothold is a risky task and the tiniest mistakes can ruin your initial process.


How to Measure the Success of your Business Idea

The definition of success is different for every person. Your ideas of success may work perfectly for you in your personal life but the same logic may not be applicable when it comes to measuring the success of your business. Simply enjoying your work will not ensure a great future for your business. It is necessary to regularly analyze where your business stands currently, where it is headed and what you can do to improve it. This is imperative in building a foundation for what you want to accomplish in future.


What is the Need for Customer Relationship Management ?

What is CRM? If you are associated with a business, then you’ve probably heard the term “Customer Relationship Management”. Successful businesses are familiar with this term in every aspect. There are millions of registered businesses, but have you ever thought how many of them are truly reaping the benefits of customer relationship management and understand the importance of customer relationship management in their business?


What is Your Guest Blogging Strategy for 2018?

Guest blogging was a concept that caught on like wild fire some years ago. However marketers now question its advantages with every passing year. Former Googler Matt Cutts had declared guest blogging dead in 2014. This statement does not need to be taken literally. He did not mean that bloggers should not write content for outside publications, but that guest blogging to get links had been overdone.


How to Write an Effective Sales pitch

Marketers today are flooded with questions about their sales processes, out of which the most common one is “What is a good sales pitch?” But marketers must also focus on the peripheral questions related to the sales department of their business or brand. Is there a consistent sales process in place for your business? Is your business thriving with your current sales pitch? What works well? What doesn’t? With so many businesses in the market offering almost the same services, consumers are flooded with choice. However, this makes it difficult for businesses to stay in the lead by competing with each other.


Importance of Market Research in a Business Plan

Market research has always been a part of the key fundamental of setting up and smoothly running a business. Never ever has a business been able to succeed without conducting a thorough market research of their audience and products & services. 


6 Future Technologies that are Trending!

Technology is playing a big role in shaping our future, considering how far we have come thanks to it. These technologies are giving us immense power to do things we couldn’t in the past. With everyday passing by, the human race is more and more dependent on technology, be it smartphones, artificial intelligence or anything the Internet facilitates. Machines and technology have changed our lives and will continue to bring interesting developments in the near future.


Importance of Customer Service in a Business

The famous saying goes “it takes years to build a reputation but just moments to ruin it.” This quote effectively addresses the importance of keeping a customer happy and satisfied. Customer service is a term that you might have come across often while purchasing a product or even while promoting a product. Since customer service and the success of a business are codependent, businesses are now focusing more on delivering excellent service to their customers. Customer service is the way a business is able to serve a customer, which indirectly reflects your brands values.


7 Ways to Retain your Customers

It is often said that getting customers is easy, what is hard is to retain them. To maintain and grow the success of your business you must learn how to retain your customers. The easiest way to do this is to first identify the factors that attracted users to your brand in the first place. Once you identify what works in attracting your customers, try to utilize it fully and generate more ideas revolving around it.


Importance of Twitter Polls for Businesses

Twitter is unfortunately no longer the most successful social media marketing platform today. But it is still an important platform for businesses to communicate with their audience! Whether you’re a small business, a start-up or an influencer in the making, you must leverage Twitter and features it has to offer. One such feature that we’re going to explore today is making a Twitter poll.


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