Anuja Lath Company Guru

Anuja is India's #7 LinkedIn Top Voice 2017. She is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.

 

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6 Best Tools for Small Business Owners

Running a small business is tricky. You must be able to withstand a strong competition to grow your company and make its presence felt across the market. The reason why today's small business owners cannot afford to take a backseat is that they have to constantly look for growth opportunities to stay ahead of their peers.

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Why You Need a Virtual Assistant for your Business

What is a virtual assistant? How do virtual assistants work? Virtual assistants typically operate from a home office, but they have access to all business documents and strategies. A virtual assistant (VA) is a powerful tool that has come to the rescue of businesses, especially startups and small businesses struggling with having an excellent online presence.

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Everything you Need to Know about Virtual Reality

According to statistics, the worldwide user base of AR and VR games is expected to grow to 216 million users and will be worth 11.6 billion U.S. dollars by 2025.

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6 Innovative Digital Marketing Ideas

Are you struggling to get a fantastic online presence for your business? Then you’ve landed on the right article.

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Things to Keep in Mind While Using Twitter for Business

Twitter is a powerful social media vehicle, but are you using the 280-character limit platform to the fullest?

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The Power of Instagram Marketing for Small Businesses

For the last 100 years, radio and newspaper were used by marketers as a medium to reach consumers. They are still considered one of the best marketing strategies to indulge in. However, things have seemed to change a bit. With the rise of digital marketing, more and more businesses are drifting towards online platforms, altering the way organisations market their products and services. This is followed by choosing the right platform which matters the most!

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Pros & Cons of Internet of Things

The internet of things (IoT) is a trending buzzword that has become a core technology in today’s fast-paced world. IoT is commonly known as a network of physical, electronic devices connected via internet.

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5 Tips to Create a Digital Marketing Campaign

In today’s mobile and technology-driven world, businesses need to have an impressive online presence to succeed. Here comes the need for creating an excellent online marketing campaign strategy.

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The Importance of Business Intelligence

Business intelligence has become an important asset for all companies that want to reach the next level. What is business intelligence? Business intelligence (BI) is a technology-driven process for analysing data and presenting actionable information to help executives, managers and other corporate end users make informed business decisions. It comprises the strategies and technologies used by enterprises for the data analysis of business information.

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4 Impacts of the Internet of Things in Everyday Life

In literal terms, the Internet of Things (IoT) is the interconnection of different types of devices which may be wearable or non-wearable. The impact of this technology on business is prominent. With a major shift in the technological world, businesses need to adapt to trending technologies to stay ahead. IoT has bridged the gap between the digital and physical realities. A crucial aspect of IoT is that it facilitates communication between devices and systems, which are miles apart, in real time.

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