Brendan Barbato Society Guru

Brendan is the Co-Founder and CEO of Shelfie Challenge, a sports fan engagement platform where fans complete challenges at live events and can win prizes. He is also the CTO of Helping Hearts of America, and sits on various startup advisory boards. He has a large area of interests, and, overall, loves helping others and working on social impact projects to build and empower communities around a common cause. Brendan holds a Bachelor of Applied Science in Business with a concentration in Entrepreneurship from Babson College. 


12 Tips Before Traveling to Japan

Recently, I had the absolute pleasure of visiting Japan for the first time. I flew directly from Newark Airport to Narita International Airport — I recommend Hanada, as it is closer but either is great — which was 14.5 hours. Then, flew to San Francisco for a work trip, then back to New York City.


E3: The Greatest Gaming Event in the World

Since high school, I have been an avid gamer. From 2009–2013 I played competitive Call of Duty and was fortunate enough to win 6 online seasons, where as little as 5,000 or as many as 60,000 teams competed over 3 months. Having lived on the east coast for the majority of my life I never considered flying to E3, which is hosted in Los Angeles every year. Despite this, I bought a ticket on the final day and booked a flight for the following week — currently live in San Francisco so it is easier. 


Knowing How to Follow-Up Will Grow Your Brand and Business

No matter what your job is or the title you have, sales is part of your daily routine. If you are a scientist trying to secure a grant or a barber, you have to sell a group of people — or one — on why are the right person for the job. One of the most important parts of sales is following up — which can strengthen your ability to close a deal. 


Insights from the Stanford Sports Innovation Conference

Recently, I had the privilege to attend the Stanford Sports Innovation conference. As an ex-competitive Call of Duty Player and lover of sports, this was the perfect place for me to spend a day. I consider myself fortunate to attend as many conferences as I do, therefore, I always want to share some of my key learnings.


Each Hospitalization Makes me Stronger

As a Type 1 Diabetic, I am no stranger to a hospital room. When I was initially diagnosed at the age of 2 my blood glucose was 949. A reading over 125 is a sign of diabetes, meaning, I was close to comatose and possibly death. This experience was incredibly traumatic and thankfully my parents brought me for a second opinion because the first doctor sent me home.