The Importance of Emoji Marketing in the Digital Era

The Importance of Emoji Marketing in the Digital Era

Anuja Lath 23/05/2019 5

Who would have imagined that one day emojis would be a part of digital marketing! They have taken the digital world by storm by changing the way we interact and express. In fact, 92% of Internet users use emojis in texts and conversations. In fact, it is the fastest growing language in the history of the UK!

With its increasing popularity, big brands like Domino’s Pizza, McDonald's and Apple have started integrating this phenomenon in their marketing messages while communicating with their audience.

types of emoji

What is Emoji Marketing?

Emoji marketing means adding emojis to the text or graphics in your marketing campaign. These include your social media posts with emojis, emojis used as hashtags, emojis used in graphics, and any other way a marketer can think of using it.

Note: Emojis and emoticons aren’t the same. Emoticons came first. Emoticons are the smiley faces, frowning faces, angry faces and other forms of facial expressions which can be created using symbols available on the keyboard. For example - J and L

Whereas emojis are pictographs of animals, human beings, objects and symbols.

Why You Should Incorporate Emoji Marketing in Your Business?

Brands are now communicating with its customers in a conversational tone to understand them better and to provide a better online experience. They want to build customer loyalty and keep them engaged for a lifetime. That’s the reason they started using emojis too in business. In addition to this emoji marketing:

Improving Engagement

This might be a bit surprising for you, but yes it's true. Brands using emojis have witnessed an increase in engagements, click-through rates and open rates.

These statistics will give you a more clear idea.

  • Facebook posts with emojis saw a bump in the number of likes, comments and shares
  • Tweets with emoji received 25% more engagement.
  • Push notifications with emojis saw 85% increase in open rates
  • 50% of brands saw subscribers are more likely to open an email that contains subject with emoji.

Thus, it shows that Emojis drive engagement on all digital platforms.

Humanizing Brands

No matter where you work or what companies you sell to, your prospects and consumers are still human. This means that they are more likely to respond to the text of emotional interest. Emoji are really helpful in doing this as they add a personal tone to the communication and make it more engaging.

In a recent survey of 1000 American workers, it was found that 76% of Americans have used emojis in online communication.

Elevating Storytelling

Have you ever thought of brand storytelling using emojis? If no, then this is the right time to consider this advice. Your audience wants something new and you can’t always come up with words and images to tell your stories. Try using emojis which is sure to keep your audience engaged and yield better results.

Before considering this tool, you need to make sure if this is right for your brand and audience. Most marketers have already started using it.

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  • Wendy Michelle

    As a data scientist I find the use of emoji in digital marketing intriguing

  • Terry Feruglio

    Yes their benefits extend far beyond enhancing our daily texts and emails.

  • Neil Parker

    Good one!

  • Vernon Gray

    Emoji is so widespread that even grandparents are communicating with them

  • Ross Stevens

    They boost engagement, humanise brands, and extend business communication beyond words.

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Anuja Lath

Digital Marketing Guru

Anuja is India's #7 LinkedIn Top Voice 2017. She is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.

 

   

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