Web Design Best Practices that Ruled 2018

Web Design Best Practices that Ruled 2018

A website is the best marketing channel for any business in today’s digital era. It is the reflection of your business in the online world. Here are 4 Reasons to have a Website for your Business.


We’re sure you’ll agree with us when we say that not all websites have great design. Website design plays a key role in the overall look and feel of your website. Apart from the design, there are other factors that determine whether a website is worth visiting or not. Here are 5 Bad Website Design Blunders to Stay Clear of. Also, it is a good practice to audit your website off and on, to know what you are lacking.

Get a free audit of your business website now!

In this article, we’ll be telling you about some website design tips for small businesses that you should keep in mind when building a website for your business. You can also implement these if you already have a website but are looking to upgrade it!

Here are 5 web design practices for 2018:

Excellent User Experience

A common mistake that many business owners often make is to not audit their website from a user’s perspective once it goes live. Having a website will solve no purpose unless it is able to draw visitors that convert.

This is why you need to have a website that gives a positive viewing and functional experience to your visitors. This means all the website elements like brand logo, content, imagery etc should be aligned with each other and the brand as a whole. If done correctly, this should deliver the right message to the users that are visiting your website.

Access to Information

A user visits a website when they need some information or are looking for some kind of service, and if they are unable to find it easily on a website they will not think twice before exiting your website. With millions of websites present on the web, they can refer to some other website if yours does not give them what they are looking for.

So while you design your small business website, make sure to present the information in the order of their priority. The users should easily find the information on your website. And if at any point of time they experience difficulty then you’ve lost a valuable lead.

Create a Landing Page

Landing pages are designed with a purpose i.e. for users to take some action. You could refer to these tips for designing a landing page.

A well designed and optimized landing page has a lot of potential to convert a user into a potential lead. It should clearly display the main features, what is in it for the users, why should they purchase your business product, etc.

Do not have excess information on the landing page. The information should be crisp and clear that gives the gist of what you are offering. If you have too much content or information on your landing page, your users may not read it at all!

Responsive Design

You might have come across a website that has disoriented content and imagery, giving the users a bad viewing experience.

A mobile is the most used device by users to access the web. It is extremely important that your website is optimized for mobile view. If your users do not get a good experience on your website on their mobile device (or any device for that matter) they are bound to avoid your website and brand in the future. Therefore, it is important that you optimize your website for the mobile view as well as for desktop and tablet view.


Make sure to add excellent, and clear visuals that add to the impact of the message. Use visuals that your users are easily able to relate to. However, don't go overboard with the visuals. Using too many visuals will make your website crowded.

Try using a human element in your website, it is more relatable to your users. Using human faces on your website appropriately will help to convey the message that you want to.

Having a website is not enough. If your website doesn’t follow the basic rules of design, it will not give you or your users anything.

By now you might be completely aware of the best website design practices. If you are still confused with what how to create a website, Get in touch with us!

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  • Dave Bunting

    Without an awesome website design, your business can't go far away......

  • Very true Dave

  • Roy Phillips

    Well said, thanks for the explanation Anuja.

  • Thank you Roy! Glad this helped you

  • Michael Carter


  • Thank you Michael!

  • Billy Page

    Can you recommend me a program?

  • Roseline Jairus

    In reply to: Billy Page
  • Roseline Jairus

    In reply to: Billy Page
  • Roseline Jairus

    In reply to: Billy Page
  • Holly Gunner

    Great one. Looking foward to your next article.

  • Thank you Holly! Stay tuned for more blogs- https://www.redalkemi.com/blog/

  • Lee Anthony Ashurst

    Great read

  • Thank you Lee!

  • Eliana Bryson

    Responsive design has been ruling in 2017 too. I believe people require to put more emphasis on website loading speed as well because it is responsible for 70% of the website bounce rate which effects your SEO and you lose business as well. A web design agency is normally aware of these facts because they keep on researching, has specialized people and they have separate teams for each function which operate in correspondence to each other.

  • Roseline Jairus

    The need of having a website can't be overemphasized.. I personally prefer getting niche optimized templates to create my website... I get them from this guys ..http://tiny.cc/27l6zy and additionally make use of this great WordPress plugin http://tiny.cc/ydm6zy

  • savvy

    What is more satisfying to web designers than to see their designs on display after weeks of hard work? Designing a new website is not all that easy. In fact, there is always a mixture of excitement and disappointment. Especially when web designers start to build a new website. And such feelings can crush the spirit of any designer.

  • alice

    Thanks for nice article. Looking foward to your next value article. If someone looking for web design company in Minneapolis, MN, please let me know. Our team provide full web services in Minnesota.

  • Anna Kieu

    Thank you Holly!

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Anuja Lath

Digital Marketing Guru

Anuja is India's #7 LinkedIn Top Voice 2017. She is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.



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