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6 months

How to Build a Strong Brand Identity

“Beauty lies in the eyes of the beholder.” This adage is very true with regard to brand identity as well. What is a strong brand identity? As the adage indicates, it is how others perceive you, the identity or image you convey to the minds of people when they hear the name of your organization. A common pitfall that many fall into when considering how to build a strong brand identity is to believe that they know how their business is perceived. They try to see things from their own perspective, forgetting that a strong brand identity depends on ‘the eyes of the beholder,’ or how they are perceived by potential customers.

6 months

Essential Digital Marketing Tools

From a carpenter to a doctor, everyone uses tools. There is nothing a skilled workman can do without tools. Even the simplest tool can help a man in accomplishing great things. This is very true in digital marketing. Without the right tools for digital marketing, your entire digital marketing strategy might collapse. There are a number of digital marketing tools and techniques available in the market. So how will you decide which of these digital marketing tools are right and essential for your company? Are there any specific marketing tools for small business?

6 months

Are You A Collaborative Leader?

Most executives agree that collaboration is more important than ever in today's turbulent business environment. In fact, a company's very survival may depend on how well it can combine the potential of its people and the quality of the information they possess with their ability -- and willingness -- to share that knowledge throughout the organization. Deloitte’s recent Future of Work research find 65 percent of the C-Level executives surveyed have a strategic objective to transform their organization’s culture with a focus on connectivity, communication, and collaboration.

6 months

How to Lead Like Jon Snow

Contrary to one of the most famous quotes from Game of Thrones (said by Ygritte), “You know nothing Jon Snow,” Jon Snow actually knows quite a bit about how to lead.

7 months

Black Mirror 'Bandersnatch'​ redefines interactive television

Netflix surpassed themselves last week with the introduction of the revolutionary an all new interactive episode of the dystopian Charlie Brooker series Black Mirror.

7 months

Shaping the Future of Artificial Intelligence

One of the biggest news subjects in the past few years has been artificial intelligence. We have read about how Google’s DeepMind beat the world’s best player at Go, which is thought of as the most complex game humans have created; witnessed how IBM’s Watson beat humans in a debate; and taken part in a wide-ranging discussion of how A.I. applications will replace most of today’s human jobs in the years ahead.

7 months

The 1 Assumption You Always Should Make

You already know that there are assumptions that can get a leader into trouble. These include: