Companies

Hey New Graduates & Freelancers: Don't Do This

Sometimes things don't work out the way you were expecting, but these stories can be very useful and instructive examples of what NOT to do. Plus, there's always a chance for a positive outcome, but you need to be willing to listen and learn, unlike my experience below.

Read More...

Comedians, Politicians & Taxation

It has been a tough few days for clay-footed public figures: movie stars; Hollywood producers; comedians and the US Republican Party’s least favorite candidate for the Alabama Senate seat vacated by Attorney General, Jeff Sessions.

Read More...

How to Design Better Conversations with Machines

Automation is perceived as a cost-saving shortcut, but until we can design better conversations with machines, firms can’t rely on robots to build trust in their services.

Read More...

What the Heck is a Brand Positioning Strategy?

Pure and simple, a brand positioning strategy is a tool of business strategy. Leaders want and need to grow their businesses. Smart leaders want to grow with intention. They want to eschew brute force, and let the physics of focus do some of the work for them. A brand positioning strategy is a focusing mechanism.

Read More...