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21 days

How to Effectively Grow Your Business Internationally

Every business hopes to one-day grow and expand. The extent of your ambitions will depend on a number of factors and may well change over time. Many businesses cannot envisage a situation where they would ever need to even consider expanding their operations when they first launch. However, as your success becomes clearer and your understanding of your business and the wider market becomes more sophisticated, you may well find yourself thinking the previously unthinkable.

21 days

Importance of Email Marketing for your Business

Ever since 1978 when the first marketing email was sent, it still remains one of the most potent marketing tools for businesses. This is not hard to imagine as email is the first thing everyone refers to in the morning. Contrary to the growing beliefs that email marketing is dead and is mostly thrown into spam, the importance of email marketing continues to grow at a steady pace. It may not be seen as attractive and a quick mode like other channels but has been able to build a connection with the audience which values your brand and is highly likely will prefer it over other brands. The real value of email marketing lies in the fact that it is used for building relationships with your loyal customers and give them valuable insights that will be helpful to them in their business endeavors.

21 days

Revealing the Security Risks in RPA and How to Safeguard Against Them

As the RPA tool deals with sensitive data, chances of hackers attacking the tool are higher. Security risks in RPA can harm an organization, and hence, executives should consider security practices to mitigate these risks.

22 days

Improving Your Business With Useful Software

When you run a business, you tend to have a lot of different tasks on your plate. Whether you are working on your invoices or you are dishing out the workload, it can be hard to do everything at once. Luckily, software developers are constantly producing new software packages that can be used to improve your business and free up some of your time. In this article, we are going to tell you about some of the areas that can be improved and made more efficient with new software. Keep reading to find out more.

22 days

Essence of Minimalist Website Designs

Less is more. Now, this has also been extended to web design. Minimalism is basically the art of using minimum elements to create maximum effect. Designers are constantly experimenting with different transitions, compositions and colors to implement minimalism in design. The underlying idea is to focus on simplification of user tasks. The designs may seem simple but what lies beneath is much more than minimal. Simple means effective, not easy as there are only a few elements on the designer’s tray and the task is to produce a greater effect. But it is bold and needs skills and expertise. Minimalism can thus be defined as the art of making use of only the essential elements. But why will you this?

22 days

Auto Insurance Industry: Disrupted or Disruptor?

Today, we have fully electric vehicles with AI-enabled semi-autonomous features, as well as fully autonomous vehicle applications. But how has this affected insurance premiums, and will those changes deter you from buying a specific “vehicle of the future”?

22 days

5 Ways Leaders Can Create The Best Version of Their Team

I read at a snails pace, but when I picked up The Hard Thing About Hard Things by Ben Horowitz, I breezed through pages like the book had somewhere to go.