More in Companies


1 month

Has Amazon made Brands Irrelevant?

Quite the opposite: the democratizing nature of the web makes brands even more crucial. These days, it’s deep merit, not deep pockets, that drives business success. Old-school media outlets and brick-and-mortar stores were built on scarcity, so the advertising and shelf space went to businesses with the highest budgets. There is no such scarcity on the internet. A business does not need a large budget to be on social media or have an e-commerce platform.

1 month

Cannes Can Change For Good - Lions 2018 Preview

The 65th Cannes Lions 'Festival of Creativity' gets underway next week following a watershed reinvention of the conference making it far more inclusive and affordable.

1 month

5 Types of People You Need In Your Life to Become a Successful Leader

Everybody loves to hear stories of great modern leaders like Alan Mulally, Howard Schultz, Bill McDermott, Casey Crawford, or Coach Mike Krzyzewski.

1 month

Would You Join a Firm if Your Predecessor has been Sacked?

If that question was aimed at me, my immediate answer would be, “of course!". Did I hear you say, "it depends?" Well, on second thoughts, I may not disagree with you. However, as unnerving as it might be to step into the shoes of a failed predecessor, there are talent who are courageous enough to take up the challenge especially if the incident is hardly recurring within the organization and particularly for the role.

1 month

All about Cloud Computing

We’re sure you’ve heard of cloud computing, but do you know how cloud computing works? How is cloud computing influencing the IT and other industries? You're probably using cloud computing right now, without even realizing it! From data storage to communicating with colleagues and friends, all devices use cloud computing.

1 month

Artificial Intelligence in 2018 – The Great Shakeout and Other Trends

In 2017 AI was everywhere. It seemed like every company added “AI” to their software whether it truly leveraged artificial intelligence or not. So let’s start with a definition of AI. Merriam-Webster defines it as 1) a branch of computer science dealing with the simulation of intelligent behavior in computers, and 2) the capability of a machine to imitate intelligent human behavior. Put through that basic filter, I believe will we see a big “AI Shakeout” in 2018.

1 month

Digital Marketing for a Luxury Brand

There was a time when traditional marketing such as print and radio were considered the best way to connect with your audience at large! However, with the rise of digital marketing, things have changed drastically. Now for engagement, brands find digital marketing channels more quick and effective. With digital marketing, your brand has a much better shot at a strong presence online and thus, increases the chances of customers returning back.