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9 months

What Should Kodak have Done?

Business commentators and writers commonly quote Kodak as an example of a company that was destroyed by disruptive innovation. The usual message is that the big company was just too slow and complacent to react to the obvious tsunami that digital photography represented for the film industry. The facts are dramatic. The company was founded by George Eastman in 1888. It rose to a totally dominant position and was much admired as a technology and business leader. 

9 months

How does Pay Per Click Work?

PPC (pay-per-click) is a marketing strategy carried out on the Internet through SEO (Search engine Optimization) with a budget that is set for advertisement campaigns. There are millions of businesses that indulge in pay per click advertising on search engines such as Google, Yahoo and Bing.

9 months

Do You Dress for Success?

My friend Joyce is an entrepreneur. One of the secrets of her success is the way she dresses. Even when traveling to and from a vacation, Joyce is in a dress and heels. Her motto: “Wear great clothes. You never know whom you’ll meet!” 

9 months

5 Benefits of SEO for Small Businesses

Small Businesses are the backbone of a country’s economy, simply because they opens up doors for new opportunities and provide jobs. However, only a few small businesses among these businesses excel at what they do. Needless to say, businesses that excel use proper techniques of branding, social media promotion, website creation and most importantly, SEO. But why do we need SEO?

9 months

How to Create a Company Website

In today’s digital world it is important to have a website that can take your business to a whole new level. Without a website, it is difficult to earn profits and sustain a business in the long run.

9 months

Restate the Problem by Replacing Logic with Emotion

In business we are trained to be analytical. We respect data, targets, percentages, market shares and ratios. MBA students analyse case studies with detailed spreadsheets. We frame problems in terms of metrics and numbers. For example we might ask:

9 months

Body Language Aces Words in a Business Presentation

A few years ago, a group of rising-star executives gathered at the Massachusetts Institute of Technology (MIT) to take part in a special competitive event. Each was to present a business plan to be evaluated by the entire group. The best ideas would then be recommended to a team of venture capitalists for final evaluation. Participants saw this as a great opportunity to see how their ideas compared to others in an elite peer group.