More in Companies

9 months

When Artificial Intelligence and Emotion Collide, Consumers and Brands Win

For thousands of years, consumers and businesses only interacted in person, and it was easy to understand the emotions of customers. If you lived in the Old West, and you went to the general store, the owner knew you and your preferences, and very likely why you were there. Depending on the time of year, he would have already stocked up on grain, seed or whatever you needed before you even asked for it. These types of interactions created positive emotional responses that over time established loyalty.

9 months

The Impact of the Tax Reform

Since tax reform passed at the end of 2017, the topic has been front and centre. The taxes at stake in the US amount to some $3.3trn at the Federal level and some $2.5trn at the state and local levels. Property taxes in 2017 amounted to $33bn. Because of tax reform, not all the taxes imposed at the state and local level, including property taxes, are deductible against Federal tax.

9 months

If You Have an Idea, Can you Start a Business?

Ideas are something that keeps popping our restless minds. Our mind is flooded with countless thoughts every day. And deep down many of us have this desire to start a business, a wish to own a startup. When you slog and hustle hard for someone else, this self-awakening thought always comes up. If I put in the same amount of hard work in my own thing, in my own business? Damn, I would be rich. Why should I work as a slave to someone else? But then inspiration is perishable and as those thoughts that motivated you fly away in thin air, so does your will to make things happen.

9 months

6 SEO Basics for Small Business Owners

If you want your website to be ranked on the very top of Google search results when typing some specific keywords, you have to optimise your on-site and off-site search engine optimization (SEO) parameters.

9 months

12 Technology Categories That Will Transform Careers and Create New Opportunities

As technology continues to impact our lives, workers at every level in today’s ever-changing labor market need to be prepared with skills to adapt and succeed in the workplace. 

9 months

Why Germany Continues to Stay Amongst the Most Attractive Investment Destinations?

You are a high cost country, your demographic situation is unfavourable and the population (and hence, the market size) is stagnant, more-and-more aged people are dependent upon less-and-less “productive” employees, you have a severe skills shortage in certain important industry segments, your energy- and environment-related costs are among the highest in the world, you are struggling with an influx of refugees from violent geographies, which has made your central government very shaky. Your economy is doomed, right? Wrong!

9 months

Why Kindness is the New Cool in Business

My Grandma always used to say to me "it's nice to be nice" but starting a career in advertising in the 80's when kindness was associated with weakness, the notion that benevolence prevails was somewhat dispelled for me.

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