More in Companies


7 months

Top 9 Marketing Tools for Small Business

To stay ahead in today’s marketing domain, one needs to be an expert in exploring and adopting marketing tools for business. For businesses that have a social media presence and are willing to flourish their business online, the best way is to utilize the online marketing tools that are a requisite in today’s marketing space.

7 months

Blockchain and Businesses

Until now, we have read about this ground-breaking technology called ‘Blockchain’ and smart contracts that has the potential to disrupt industries across the globe. Recently, companies like Kodak and Reliance as well as countries such as Venezuela and the UAE have put up their plans to introduce crypto currencies in their respective companies/countries. Kodak witnessed a 220% surge in it's share price! Seeing the early adoptions and implementations, it is very natural for us to think of implementing Blockchain into our businesses.

7 months

Posts That Get More Engagement on Instagram!

One of the most important channels on social media for brands and online businesses is Instagram. Instagram is booming, with millions of users and brands added daily, and is an indicator of success for most people, especially the millennials.

7 months

The Power of Infographics!

Infographic is one of those elements in social media that manage to catch the attention of a reader. Just how images and videos are preferred more than written content, infographics are a great way to engage with your audience, because compared to written content, infographics are eye-catching. Written content, no matter how well written, is easily lost amongst thousands of posts that are published online. However, infographics are often saved or bookmarked by people, simply because they offer valuable information in a well-formatted way, and creates a great impact on the reader.

7 months

The Power of Hashtags on Social Media

An online marketer of an online business is bound to know about the Importance of hashtags in the world of social media. But this is something that everybody with an online presence should be familiar with. To be able to use hashtags for any social media channels, one must know the value of hashtags and the success or growth that comes with it. Online businesses have successfully grown their audience and even gone viral, all thank to hashtags.

7 months

Hyperscale Businesses in the Digital Age

Your essential briefing on what you need to know about Hyperscale Businesses in the Digital Age. Protect your business. The recent news item about Amazon being in talks to offer event ticketing (here) brings into focus the existential threat from a class of businesses that have emerged over the past five years, which that can be described as “Hyperscale” organisations.

7 months

How to use LinkedIn for Marketing your Business

LinkedIn seems to be a booming platform for businesses to showcase their services, products and success. With Microsoft having taken over LinkedIn, it has emerged as a more powerful tool for networking, generating leads and creating brand awareness. LinkedIn is focused on both B2B as well as B2C conversions. Ask yourself: Are you using LinkedIn for marketing your business? Statistics reveal that LinkedIn is used more by businesses and B2B marketers to create brand awareness and also generate valuable leads and business through it. According to research, LinkedIn has the maximum potential to generate leads, thanks to its professional nature. If you’re looking to boost your conversions and get your business back on track in 2018, here are LinkedIn tips for your businesses: