Companies

How to Plan a Marketing Strategy for your Business?

A marketing strategy is of how you plan to market your brand or business, specifically in the online space. Marketing your brand or business is basically the ability to make your services or products reach the right audience at the right time. Sounds easy right? It’s going to take a little more than that.

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4 Google Chrome Extensions to Increase your Productivity as a Digital Marketer

We all want to boost our efficiency and enjoy a better work life balance, but it’s the time when we’re busiest that productivity proves the most elusive. We often get distracted by social media notifications. In this article, the main objective is to make you feel much more productive. I am sure you will like these simple hacks.

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Right Skills, Right Fit, Right Talent

Companies today are not about to settle for mediocrity. Companies, both MNCs and local SMEs, want to​ ​attract​ ​and​ ​employ​ ​the​ ​cream​ ​of​ ​the​ ​crop.​ ​The​ ​fight​ ​for​ ​top​ ​talent​ ​is​ ​intense                             

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What is Strategy?

My first teaching assignment at SMU (Singapore Management University) was teaching the core strategy course in the DBA (Doctor of Business Administration) program. This was an interesting assignment. Despite a thirty-year teaching career, I had previously never taught a strategy course.

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