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27 days

The Power of Branding

Do you own a business? Does your business have a strong brand?  What is a strong brand? A strong brand is one that is able to convey everything about its business, its values, mission and vision. It is more than having just a brand logo and a brand tagline. Check out our article on why your brand needs more than just a logo.

28 days

White Hat Link Building Techniques

If you have a business with a website and online presence, chances are that you’re also implementing SEO for your business. In that case, you should also be implementing link building for your business as it helps push up your rankings on Google. But before we step into white hat link building, let’s understand link building.

29 days

How to Be an Authentic Leader

You aren't a perfect leader. You probably don’t claim to be because you know you never will be.  

29 days

Why You Should Never Be Totally Satisfied

It was like he was playing a mean joke. I had sent him three different versions of the proposal and every time he came back with the same answer, “You Can Do Better.” Nothing more, nothing less.  

1 month

How to Start a Successful Online Business

Are you someone who is willing to start an online business? Here are some skills that every online marketer needs to know.

1 month

6 Blog Metrics you Should Consider

Are you a blogger? Are you someone who is creating content on a regular basis? Chances are, you already know how to write a successful blog.

1 month

Cognitive Excellence Is The New Benchmark of Business Performance

Today, business performance is measured by transactional throughput and is commonly captured in a set of transactional metrics such as revenue, investor ROI, manufacturing capacity, service level performance, available to promise, etc. Commonly, the operations of a business are defined as the transactional activity. Yet, the definition of a business operation encompasses both its transactional operations and its cognitive operations. To break through current ceilings of business performance, the processes in both the transactional operations and the cognitive operations must execute with excellence.

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