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11 months

Eliminate Cognitive Friction to Maximize Human Performance

Improving cognitive performance is a strategic imperative for anticipatory leaders. Yet, cognitive performance slows down due to cognitive friction. Cognitive friction occurs when professionals can’t think through uncertainties clearly in their minds. These uncertainties include:

11 months

Is a Social CEO More Successful?

Would it surprise you if I said that 60% of the CEO's on the Fortune 500 didn't have any kind of presence on any social media platform? Well according to research from CEO.com and DOMO it's a fact.

11 months

Social Media Marketing Mistakes to Avoid - Part 2

In a previous article, we discussed a few social media marketing mistakes to avoid. As you can see, there are a lot more things to be informed when it comes to social media marketing. You’re probably making a lot of social media mistakes already without realizing it! We’re here to make sure you can avoid these mistakes.

11 months

Social Media Marketing Mistakes to Avoid - Part 1

As we are heading towards a more digitally influenced space, social media marketing has become essential for all businesses. Social media marketing might seem like a no-brainer, however, to run successful campaigns on social media, you need time, in-depth research and a pretty good marketing strategy.

11 months

Innovation Lessons from the Humble Fidget Spinner

The fidget spinner is a child’s toy which easily spins around a central bearing. Because it is a type of gyroscope it can be used to perform various tricks involving balancing, throwing and catching.

11 months

3 Outstanding Lessons That Will Help You Lead Like John McCain

There are those who speak about leadership and then, there are those who are leaders. John McCain is the latter. Surviving nearly six years as a Vietnam Prisoner of War, this great American hero went on to serve as Senator of Arizona. Despite his unsuccessful run for President in 2008, McCain's achievements amounted to plenty.

11 months

Brand Style Guide for a Company

When it comes to branding, consistency is all that matters, simply because your brand should reflect the same look and feel everywhere. Staying visually consistent and connected with your audience is the best way for your brand to establish credibility and also grow rapidly.