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10 months

5 Reasons your SME Website is not Getting Enough Traffic

Are you a small business owner? Did you notice that your SME website is not getting enough visitors? Are you trying to figure out why this happens and how you can improve your website traffic?

10 months

How Professional Branding Can Impact Your Business

When you go looking for a service or product you want, the first thing you do is check out a business’s website, social media presence and reviews. This helps you form an opinion and judge whether you want to purchase from this company or not. It’s the same for every business, including yours.

10 months

Why your Brand Needs More Than Just a Logo

For most business owners, branding is a confusing topic. Many of them don’t know that there’s more to branding than just their logo and style guide.

10 months

Inflexion Point - Part 4

Welcome back to Inflexion Point, the monthly on the insightful research and practical developments from the domains of innovation, creativity, and strategy.

10 months

Why Startups Fail and How Yours Can Succeed

Very few businesses have ever attained success within just a few days. Building a sustainable company with a good brand and reputation is a long, consuming and continuous process.

10 months

Peter Thiel and Leaving Silicon Valley

Peter Gregory, the character from the series, Silicon Valley, who most resembled Peter Thiel, was written out during season 1 because he died of a heart attack. Peter Thiel’s departure from Silicon Valley was – fortunately – for different reasons. Having taken a great deal of grief from the tech community for his support of Donald Trump, he decided that the climate of the place had become too one dimensional, too much of a bubble.

10 months

The Trump Approach on Foreign Policy: A Confusing Time

The words “another country” evoke themes on both sides of the Atlantic. It occupies the first line of the second (or third, depending on the version) stanza of the hymn, “I Vow to Thee My Country”, that was written in the aftermath of WWI. It is the title of a movie loosely based on the life of the British (Cambridge) spy Guy Burgess that explores themes of patriotism, class and sexuality. It is also the title of a movie based on the 1962 book by James Baldwin that explores the themes of sexuality and race in America. For someone of dual citizenship, with half a life spent in the UK and half in the US, the title taps a rich seam of conflicted thoughts and feelings about the ties that bind and how self can be subjugated to something greater than self.

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