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9 months

Growth of Artificial Intelligence in Marketing!

Artificial intelligence is the next big thing that technology geeks are after. Today’s technology-driven marketing world is now seeing an imminent use of artificial intelligence and its applications in the marketing domain. This is going to leave an imprint in the marketing space.

9 months

Bitcoin, Bucks & Bubbles

Bitcoin has witnessed a meteoric rise. With every blistering ascent to the next record breaking level of Bitcoin – having breached the incredible $20.000 mark - the hype becomes bigger, and even bigger, the predictions of doom.

9 months

What Makes you a Good Leader

Ever wonder why we have so few really good leaders, be it in business, social organisations or politics? Why is it that year after year, “ grooming / developing next level of leadership” remains one of the top most challenges for CEOs, globally?

9 months

2018 Trends: Here is Why Video Marketing is the Future!

If you’ve been told that video marketing is the future, you’ve been told right. The marketing domain has been experiencing the power of video marketing for business for a while now but video content is only going to get more popular in 2018.  Statistics reveal that more than 80% customers buy a product after watching a video put out by the brand or users. Video content is preferred over written content simply because the human brain processes visuals faster than text.

9 months

Digital Value-Chain Networking

Every organisation, brand and business irrespective of their size are leveraging digital technology to reach more customers, to solve their problems and most importantly increase their retention. In this fast paced environment, the digital presence of companies is at its peak stage and some firms are even entering a new stage of digital technology through the help of “Digital Value Chain Networking”.

9 months

Thinking Like A Business Owner: Skill and Experience in Finance

Star Wars: Episode IV – A New Hope is the retitled name of the second highest grossing film in the history of movies – the first being E.T. Luke Skywalker was the new hope in the struggle of the Rebel Alliance against the Galactic Empire. The movie was written for the screen by George Lucas as a collection of the science fiction he read and imagined as a twelve-year-old.

9 months

WeChat Vs. LINE Battle Of the Merchandise Stores

A few months ago, WeChat announced that they are partnering with GAP to launch a range of WeChat branded clothing (see picture below). WeChat's first major foray into releasing official branded merchandise. But it seems that this is could just be the beginning of WeChat’s plans to move into more merchandising and there are some big clues that point to WeChat opening their own branded ‘WeStores’ soon.