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1 month

Email Marketing Strategy Plan

A hard truth about a successful strategy is that it doesn’t come easy. A strategy is a plan which is aimed to achieve certain goals. It requires detailed research to define your business goals and a course of action that decides how you can achieve the same.

1 month

We Need an Innovation Principle Alongside the Precautionary Principle

The precautionary principle states that if an action or policy has a suspected risk of causing harm to the public, or to the environment, in the absence of scientific consensus that the action or policy is not harmful, the burden of proof that it is not harmful falls on those taking the action. The application of the precautionary principle has been made a statutory requirement in some areas of EU law.

1 month

How to use Innovation Journey Mapping to speed up Innovation

The Customer Journey Map is a popular management tool. It is a visual representation of customer interactions with a company and a tool to investigate, analyse and thus improve customer experiences. Let's borrow the tool and adapt it for our purposes.

1 month

Why your Business Should have a Brand Tagline

Does your business have a brand tagline? A brand tagline is indeed one of the key brand elements that boost brand recognition. It is the second thing that users remember after your brand logo. In short, it is an epitome of what your organization is all about.

1 month

Leadership Lessons from Kids: How Does the Leadership Journey Start?

As a parent, the first day your kids go to formal school is a milestone and memorable moment for very many reasons. I don't know if it is harder for the kids or for the parents - but I do know that both sides go through their share of anxieties since it is fundamentally dealing with change. And how one deals with this change, depends on the nature of the kid and the parent.

1 month

Leadership Lessons from kids: To Follow the Rules or to Break the Rules?

A few weeks ago, I was unwell and had been advised rest for a few days. Since it was the weekend and kids were at home, I told them that it was in their best interest to keep distance from me.

1 month

Tencent Just Announced A Major Company Restructuring

A few days ago Tencent officially announced a major restructuring (Link in Chinese), the third ever in company history. The move is a big deal for the Chinese internet industry as the repositioning of Tencent’s divisions reveals much about their long strategy and where they believe the future key internet and technology sector battles will take place. In this essay I hope to provide a detailed breakdown and analysis of the restructuring and the implications for Tencent’s strategy moving forward.

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