More in Companies


2 months

3 Proven Leadership Lessons You Can Easily Learn From Chick-fil-A

I have always been enamored with companies that blatantly outperform the competition. I marvel in everything from their CEO's decision making, habits of their leadership team, marketing, strategy, all the way down to their execution. What's even more fascinating is for companies to separate themselves in industries that have an equal playing field like food and beverage.

2 months

Transformation You Can Dance To

American music icon and Nobel prize laureate Bob Dylan, famously sang, “The times they are a-changin’.” That may have been the case in the past, but we’re no longer living in a world of change. We’re in a period of outright transformation.

2 months

Poetry in Recruiting Motion

I'm happy to be creative as long as you listen to me, please

2 months

The Case of the Vanishing Co-Worker

‘Missing in Action’ or MIA in military parley is common in our surroundings. Now please don’t tell me that you haven’t seen this beyond long lunch hours and frequent smoke breaks. If you haven’t, you’re either too naive or new at your workplace or you go missing from work without valid reasons!

2 months

It's People Not TV Commercials Who Solve Culture Issues

There is no hiding the consumer's loss of confidence in many of the most visible brands of our time.

2 months

Is Brand Just Messaging?

Mistaking messaging for brand is like mistaking a house for its paint color. Your brand positioning is the real estate – the “position” – you own in the mind of your customer. When chosen deliberately and honestly, that position is both meaningful to your customer and unique to your business.

2 months

What is a Benefit Ladder and How does it help my Business Grow?

Time travel for a minute. It’s 1975, and Procter & Gamble has just created Bounce laundry dryer sheets. This is a new category, so the world did not yet know what dryer sheets were. Prior to this, there was no such thing as dryer sheets. And Bounce launched this brand-new type of product with a functional benefit of wrinkle-free clothes. Because this Bounce dryer sheet contains wrinkle-relaxing ingredients, you put them in the dryer, and voilà, your clothes are wrinkle-free.