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10 months

StartUp Culture : Founders Bane?

What’s your imagination of startups & their culture? Couple of orange green bean bags as work stations, smiling faces posing with coffee mugs on social media, overenthusiastic founders in jeans, high five high decibel all around, well-lit open office spaces, a touchy story as to why the founders started the venture. Or few friends working out of their apartment with their old laptops, asking friends and families to fund them. They might be waiting for their customers to give meetings or praying for their first/next paying customer or frustrated convincing their aspirant employees that they are the next big thing.

10 months

8 Reasons Why Startups Fail

Startups are revolutionizing the marketing world. Every other day we hear about a budding startup! However, if the statistics are to be believed, half of the startups die out before completing a good tenure.

10 months

Inflexion Point - Part 2

Welcome back to Inflexion Point, the monthly on the subjects of innovation, creativity and strategy. I have curated some of the most interesting stories from Economist, Fast Company, Forbes, Harvard Business Review, McKinsey Quarterly, MIT Tech Review, Nature, Science, Scientific American, and Sloan Management Review.

10 months

Digital Disruption: Not Just for Millennials Anymore 

Being anticipatory can mean many things. In some cases, it’s about identifying opportunities for major disruptions that you yourself can introduce (think Uber, Kickstarter and other ideas that set entire industries on their ear).

10 months

Needed – A #MeToo Campaign for the Corporate World!

Why are corporates not unmasking managers who make sexual advances towards their colleagues? Hollywood recently exploded with revelations on sexual predation - the likes of which have never been seen before. Looks like the ill-kept secret of tinsel town got to a precipitative point to burst into a #metoo campaign. 

10 months

Turn Those Referral Frowns Upside Down

“So, when you’re hiring, you’re hiring from a really big pool of angry people on lower wages. Good luck.”—Henry Oliver, Head of Planning, AIA Worldwide (TMP Worldwide), when presenting a the recent 2017 Talent Board EMEA CandE Awards Gala.

10 months

Where to Focus Your Marketing Activities Over the Next Few Months

Since we published our Digital in 2018 reports back in January, I've been travelling around the world presenting our key findings, trends, and highlights with the teams at We Are Social and Hootsuite.

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