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2 months

5 Tips for Branding your Small Business

Several brands, both national and multinational, have created a very competitive market that has led to the demand of branding for small businesses. Branding is “what your customers perceive of you” right from your product, image, reputation, design and the way you talk about your products or services.

2 months

Six Reasons Why Innovation Teams Fail

Once you have identified a great idea for a new product or service innovation what do you do? Many firms put together a cross-functional team (XFT) and tell them to bring the product to market. It seems like a good approach. They have budget, people, and empowerment. What could possibly go wrong? Lots of things. Here are six common reasons why XFTs fail to deliver.

2 months

The Marks of a True Leader

“True Leaders don’t create followers, they create more leaders.” 

2 months

5 Key Features of a Small Business Website

In today’s fast-paced world, small businesses are experiencing a phenomenal growth. A website for your small business acts as a marketing tool and makes it easy for your audience to access your business online, from anywhere in the world at any time!

2 months

Is There Any Hope for Dharavi?

So far, there have been no answers – only more questions. Mumbai's Dharavi, one of the largest slums in Asia, has been an area of contention for almost two decades now. For all its revelations, the recent blockbuster film 'Kaala' only underscored what Mumbaikars, human rights activists, urban planners and real estate developers have known for decades - there is no simple formula for unravelling the complex Dharavi equation.

2 months

Three of the Most Common Misconceptions about Sales Funnels

The word "funnel" is used all over the place and my clients are constantly asking for advice about building a funnel...the only problem is that there's a lot of misconceptions about what a funnel is and what it does and more importantly how to build one.

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