More in Companies


3 months

7 Effective Website Marketing Strategies to Increase Conversions

A professional website is the representation of your brand and your company's culture. It should be aligned with the mission and vision of your brand. Your website is the best marketing tool at your hands and as a business owner, you should take your website more seriously.

3 months

6 Tips to Build the Perfect Video Marketing Campaign in 2018

If you spend enough time on the Internet these days, you’re bound to notice that videos are taking the lead in terms of the type of content most enjoyed by users. The statistics on video marketing are enough proof that Video Marketing is trending in 2018. Video marketing will account for more than 70% of consumer traffic. Mobile video ads will grow 5 times faster than desktop and the landing pages with videos will have better conversion rate.

3 months

Critical Things You Must Know Before Leading a Team

When I think back to my first few months leading a group of people, it makes me cringe. I was learning as I went and my team had to go through that period of time as guinea pigs. Of course, I sought out the advice and guidance of those who came before me, but it was well after I had taken the role.

3 months

MNC or Entrepreneur? Whom would you work for?

You might tell yourself, a job is a job, why over scrutinise with different labels, but we all still end up doing that in reality, don’t we? I would like to believe there is a definite distinction between an MNC and an entrepreneur when it comes to work patterns and experiences, some parallels could also be drawn between large local organisations and MNCs in some contexts.

3 months

Why the Best Leaders Never Lower the Bar

The pressure was on. The ‘critical tasks’ list had piled up for the whole team and the deadline was quickly approaching. It seemed every single day the last three weeks were mission critical. It was late afternoon when I took a quick break to observe my team. What I saw was the opposite of a team motivated by our looming deadline.

3 months

Creating an Effective Shift Swapping Policy

From time to time, your employees may end up needing to swap shifts. This is not an uncommon occurrence, but if you don’t have the right systems in place, even a seemingly innocuous and routine procedure could end up causing a major headache for management.

3 months

Digital in 2018 Report: Internet Users Pass the 4 Billion Mark

The new 2018 Global Digital suite of reports from We Are Social and Hootsuite reveals that there are now more than 4 billion people around the world using the internet.