More in Companies


3 months

How Perceptions Hamper Career Growth

Have you ever felt a victim at work due to others perception about you? I know it’s convenient to say yes and score a brownie point for yourself and play ‘victim’. I haven’t felt victimized but I am sure that in my long career 'some' of my intra organisation growth or the lack of it must have happened based on ‘others’ perception about me.

3 months

What is the Shelf Life of a Brand Strategy?

If a brand strategy is created well, then your brand strategy is something that should last for years, if not decades. There are three scenarios when I would change my brand strategy.

3 months

6 Step Guideline for Social Media Content Plan

As a social media marketer, one is often left in a state of uncertainty. It is difficult to gauge whether your social media marketing campaign is going to be successful or not. This is because it is not fixed whether your target audience will enjoy the content put out by your business or brand. So, how does one create the right content? And how is this content managed?

3 months

The Anticipatory Entrepreneur

A great example of being anticipatory is ice hockey great Wayne Gretzky, who once said that the secret to his extraordinary career was skating to where the puck was going to be, not to where it had been.

3 months

What Research Shows the Most Effective Leaders Do Differently

I assumed I knew what it took to be an effective leader. My first six months of leading a team consistently proved my assumptions to be wrong. I made mistake after mistake. Yet, I knew, after observing the leaders around me, leadership was skill that could be developed and with enough work and effort I could to become a more effective leader.

3 months

5 Reasons your SME Website is not Getting Enough Traffic

Are you a small business owner? Did you notice that your SME website is not getting enough visitors? Are you trying to figure out why this happens and how you can improve your website traffic?

3 months

How Professional Branding Can Impact Your Business

When you go looking for a service or product you want, the first thing you do is check out a business’s website, social media presence and reviews. This helps you form an opinion and judge whether you want to purchase from this company or not. It’s the same for every business, including yours.