Jacob Wierzbicki Branding Guru

Jacob is a Branding Strategist, Keynote Speaker and Founder of UnderDog Social. He believes the greatest achievements are done by those that were told they couldn't. He focuses on helping entrepreneurs, founders, and 'side-hustler's' sell through the story by building a personal brand and marketing their company brand through the art of storytelling. Having a rough upbringing taught him the importance of taking responsibility, building solid relationships, and valuing a fun work environment. His content has been viewed over a million times. His hope is to empower a community of people to be better and do more than anyone thought possible. 

 

Why Companies Are Failing to Reach Millennials

It’s no secret – Millennials are a very different generation. We enjoy challenging the status quo, doing things that don’t make us “cool,” and finding innovative and creative ways to solve problems. We are not seeking wealth. We are seeking impact. It’s not that there is, or was, something wrong with previous generations – we simply take pride in standing out and chasing new heights. Not only that – we are living in what I call, “the on-demand content” era. Amid the maturity and growth stages of our lives, we were able to get just about anything we wanted, within minutes. This type of instant gratification – created a level of expectation as we got older.

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Building the Foundation of Your Personal Brand

I recently gave a keynote around personal branding. Because there was such a good response from the audience I decided to break it down in a quick read. Not a 25-minute talk. Personal branding—what is it and why is it important? Whenever I am asked what a personal brand is, this is the easiest way to explain it. It is your reputation—online or offline, it is the way others perceive you. While it's important for several reasons, there are two reasons that I like to refer too. There is an old saying "it's not what you know, it's who you know." Now while this statement holds a lot of truth, in the age of technology and massive disruption, "it's not so much who you know, as much as it is who knows you."

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