James Calder Society Guru

James is the Marketing Director at StratIS. He was named Top Voice on LinkedIn in 2015, and the number two voice in healthcare from more than 2 million bloggers on the platform. He was the creator of the Seinfeld Birthday Project, which went internationally viral, received more than 1 million YouTube views, and was featured in hundreds of newspapers, blogs, TV shows and radio programs. He also co-founded TAP Social Media, a boutique-marketing agency located in Philadelphia, PA. James holds a B.A. in Mass Communication from Bloomsburg University of Pennsylvania.

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8 Ways To Recruit Residents Using Smart Apartment Technology

The competition for your resident’s attention and rent dollars remains extremely competitive. Properties that move fast to evolve quickly alongside with advancements in smart home technology are thriving.

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Understanding Technology As An Amenity

Technology as an amenity is a term that continues to receive more attention in the multifamily housing industry. According to HousingWire there is a 95 percent occupancy rate in apartments in the US. This means that property owners and management companies are facing some fierce competition for securing and retaining residents. For decades this meant having great amenities on your properties like fitness rooms, covered parking, swimming pools, game rooms, and more.

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Why You Need To Create A Content Publishing Division For Your Company

I cite the work of Gary Vaynerchuk often in my writing and this piece is no exception. I have been paying attention to the business moves he has been making over the last few years, and while there are a lot, two have my focused attention. The acquisition of a content publisher called PureWow, and most recently the creation of a men’s content brand called One37pm.

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Is Time Really On Your Side In Business?

The old saying that time is on our side feels like a mixed bag of emotions for me. There is so much that I want to accomplish in life, that it can feel overwhelming at times. But on the other hand so many people in business are simply inpatient. They don’t want to put in the time it takes to achieve greatness. This is a tremendous advantage for anyone willing to play the long game.

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Don't Pitch, Provide Value

My relationship with the media has been complicated. As a former editor for newspapers and magazines I understand the importance of having great sources and also getting slammed with spammy PR pitches. However, in the past I have fallen into the same trap that I despised as an editor myself. Sending out crappy PR pitches in hopes of getting my brands some media coverage. I am not a natural pitch artist.

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