Jesse Martin Society Guru

Jesse is #8 LinkedIn Global Top Voice 2017 - Education. He is a world leader in the integration of the science of learning into formal teaching settings. He is an Adjunct Associate Professor at the University of Lethbridge and Director at The Academy for the Scholarship of Learning. Huge advocate of the science of learning, he provides people with ideas about how they can use it in their classrooms. Jesse holds a PhD in Psychology from the University of Wales, Bangor.


Convergent and Divergent Creativity

There are two very different types of creativity: convergent and divergent.


Cramming – You Don’t Learn from Episodic Memory

Actually cramming works to pass a test, and for millions of students that is the only goal for their education. Eighty-five percent of the students entering university in 2016 were doing so in order to get a qualification that would lead to a better job. For them, cramming works, because they have no intention to learn anything, just get a degree.


It's Not How We Do Higher Education, It's What We Do in Higher Education

We live in a complex world with a myriad of problems that need attention. We have what we need to seriously address them, but we have failed to develop what we most need - our human capital.


Circumstantial Pawns

Most people go through their lives reacting to the circumstances that they find themselves in. They are unaware of why things happen to them and, as expected because of the fundamental attribution error. This basic psychological state tells us that if bad things happen to you, it is bad luck, whereas if good things happen to you it is because of your brilliant choices. On the other hand, if bad things happen to me (Jesse) it is because of my poor choices, whereas if good things happen to me it is because of my good luck.



The transition through the fourth industrial revolution is leading to significant upheaval in the lives of millions of people already and will effect tens of millions more over the next few years. Based on the needs of some of the largest businesses in the world, although tens of millions of people will find themselves lacking the skillset necessary to prosper in the coming years (75,000,000), there will be 130,000,000+ new openings for people with the skill sets needed to work effectively in the early fourth industrial age.