John Nosta Digital Health Guru

John is the #1 global influencer in digital health and generally regarded as one of the top global strategic and creative thinkers in this important and expanding area. He is also one the most popular speakers around the globe presenting his vibrant and insightful perspective on the future of health innovation. His focus is on guiding companies, NGOs, and governments through the dynamics of exponential change in the health / tech marketplaces. He is also a member of the Google Health Advisory Board, pens HEALTH CRITICAL for Forbes--a top global blog on health & technology and THE DIGITAL SELF for Psychology Today—a leading blog focused on the digital transformation of humanity. He is also on the faculty of Exponential Medicine. John has an established reputation as a vocal advocate for strategic thinking and creativity. He has built his career on the “science of advertising,” a process where strategy and creativity work together for superior marketing. He has also been recognized for his ability to translate difficult medical and scientific concepts into material that can be more easily communicated to consumers, clinicians and scientists. Additionally, John has distinguished himself as a scientific thinker. Earlier in his career, John was a research associate at Harvard Medical School and has co-authored several papers with global thought-leaders in the field of cardiovascular physiology with a focus on acute myocardial infarction, ventricular arrhythmias and sudden cardiac death.

This email address is being protected from spambots. You need JavaScript enabled to view it.  

IBM Watson And The Precarious Balance Between Medicine And Marketing

IBM Watson may have shifted from the all-knowing doctor to patient, ending up in critical condition in the Information Care Unit (ICU). 

Read More...

The Secret To Innovation Is The Lightning Rod, Not The Lightning

The relentless search for innovation is the rallying call of industry today, and big pharma is no different. Thousands of employees are commonly huddled together in impressive conference rooms and amphitheaters and the key task is send down from on high: INNOVATE. Then, those huddled masses, sometimes even struck with the fear of obsolescence, look to each other in hopes of finding that magic.

Read More...

High-Tech Parkinson's Therapy With A Powerful Consumer Touch

As simple as answering a phone, therapy can be now adjusted “in the moment” to support specific activities. Today, advances in sophisticated technology and simulation are combined with consumer friendly, smartphone convenience. 

Read More...

Treating A Migraine With A Simple Puff Of Air

A headache, particularly a migraine, can be a stifling condition. In fact, migraine is the third most common disease in the world and more prevalent than diabetes, epilepsy and asthma combined.

Read More...

Consumerism In Healthcare: The Relentless Chase Of An Elusive Goal

I guess it all converges on one point: the customer. From the dry cleaners to the operating room, the goal now seems to be customer-centricity. Yes, thumbs up, four stars, and likes are today's currency of success. In a recent survey by Kaufman Hall, that examined 200 hospitals and healthcare systems, the headline was loud and clear.

Read More...