John Nosta Digital Health Guru

John is the #1 global influencer in digital health and generally regarded as one of the top global strategic and creative thinkers in this important and expanding area. He is also one the most popular speakers around the globe presenting his vibrant and insightful perspective on the future of health innovation. His focus is on guiding companies, NGOs, and governments through the dynamics of exponential change in the health / tech marketplaces. He is also a member of the Google Health Advisory Board, pens HEALTH CRITICAL for Forbes--a top global blog on health & technology and THE DIGITAL SELF for Psychology Today—a leading blog focused on the digital transformation of humanity. He is also on the faculty of Exponential Medicine. John has an established reputation as a vocal advocate for strategic thinking and creativity. He has built his career on the “science of advertising,” a process where strategy and creativity work together for superior marketing. He has also been recognized for his ability to translate difficult medical and scientific concepts into material that can be more easily communicated to consumers, clinicians and scientists. Additionally, John has distinguished himself as a scientific thinker. Earlier in his career, John was a research associate at Harvard Medical School and has co-authored several papers with global thought-leaders in the field of cardiovascular physiology with a focus on acute myocardial infarction, ventricular arrhythmias and sudden cardiac death.

 

Aetna, CVS, Walgreens And Amazon May Finally Let Pharma Do What It Does Best

Aetna, CVS, Walgreens, and Amazon are some of the most powerful words in healthcare. And in that context, the era of retail medicine is fast approaching. Much of this concept is build around the love affair with the customer that defines much of the retail marketplace today. Or, as some say, customer-centricity.

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The Curious Yet Wonderful Bedfellows Of Health Tech

In September, Circulation, a digital Non-Emergency Medical Transportation (NEMT) exchange, merged with LogistiCare, the largest broker of NEMT rides in the country. The combined entity’s goal is to improve access to healthcare by creating a large-scale logistics network available on-demand, fundamentally changing the way individuals consume healthcare services. But I'm getting ahead of myself.

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Has Innovation Just Become An Infectious Disease?

Be careful, the company is febrile. Fluttering hearts, sweaty palms, anxiety, and delusions of grandeur are the other symptoms that seem to be transmitted from company to company--starting with the Chief Infection Officer.

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The Transhuman Era Has Begun

Don't believe me. Ask Gartner. A recent press release introducing the 2018 version of their well-known hype chart contained a powerful and unsettling headline.

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