John Nosta Digital Health Guru

John is the #1 global influencer in digital health and generally regarded as one of the top global strategic and creative thinkers in this important and expanding area. He is also one the most popular speakers around the globe presenting his vibrant and insightful perspective on the future of health innovation. His focus is on guiding companies, NGOs, and governments through the dynamics of exponential change in the health / tech marketplaces. He is also a member of the Google Health Advisory Board, pens HEALTH CRITICAL for Forbes--a top global blog on health & technology and THE DIGITAL SELF for Psychology Today—a leading blog focused on the digital transformation of humanity. He is also on the faculty of Exponential Medicine. John has an established reputation as a vocal advocate for strategic thinking and creativity. He has built his career on the “science of advertising,” a process where strategy and creativity work together for superior marketing. He has also been recognized for his ability to translate difficult medical and scientific concepts into material that can be more easily communicated to consumers, clinicians and scientists. Additionally, John has distinguished himself as a scientific thinker. Earlier in his career, John was a research associate at Harvard Medical School and has co-authored several papers with global thought-leaders in the field of cardiovascular physiology with a focus on acute myocardial infarction, ventricular arrhythmias and sudden cardiac death.

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Fitbit Launches An Activity Tracker For Kids

I guess the simple question is if we really need another activity tracker.  And to that point, do we need one for kids?

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Fighting The Next World War With A Musket

We are vulnerable to invasion. Our enemies are not deterred by geopolitical boundaries or border walls, and that puts the entire world at risk—each and every one of us.

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Stage Zero Disease And Technology's Shift From Intervention To Prevention

Eat your spinach. Go exercise. Take good care of yourself.

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Healthcare Data As Property Can Change Everything

Remember Cambridge Analytica? It was just the tip to the data iceberg. Issues around vast data sets, advanced analytics, revenue potential and ownership are all swirling together and reaching critical mass. But let’s take a step back.

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Now, Technology Can Offer You Grandkids On Demand

The senior market is growing incredibly fast. Over 10,000 people turn 65 every single day in the United States alone. One of the biggest issues with the aging population is isolation and loneliness. Many consider loneliness a national health national crisis.  And interestingly, loneliness isn’t just a condition of our elderly population. A recent survey by Cigna revealed that Generation Z (adults ages 18-22) may be the loneliest generation. Further, loneliness and social isolation may be directly related to a decrease in wellness and to an increase in mortality.

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Digital Health Isn't A Social Science

Recently, there has been a good deal of discussion around the notion that digital health isn’t a computer, engineering or medical science. Many have agreed and latched on to the idea that digital health is more a social science where technology is only as good as its application to the real world of clinical medicine.

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Data And Its Real Demons

Today, we see the outrage over the misuse of data for nefarious means. Platforms such as Facebook have become vilified for their potentially complicit behavior in supplying these data for powerful analytical engines such as Cambridge Analytica. And in turn, these engines—and their operators— have transformed from in-demand oracles to demons of epic proportions.

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Sweet! The Secret Branding of Sugar Substitutes

Sugar. An essential nutrient? A cause of obesity and disease? A toxin? Call it what you will, sugar plays a huge role in our lives.  From 1, 6 fructose di-phosphate and its essential metabolic role in the Krebs cycle to the ubiquitous "high fructose corn sugar" that flavors -- for better or worse -- our world. Sugar is all around us. And where there's sugar, there are sugar substitutes.

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Ten Steps to Putting a Dent in the Universe!

I love the idea of the fabric of time and space. A fabric that you can touch, fold and wrap around your ideas. It's not my idea. It's the world's idea. Philosopher, thinker, physicist and seeker have all toiled to make that little dent of their own. But actually Steve Jobs owns this one. The actual quote is  “We’re here to put a dent in the universe. Otherwise why else even be here?

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Yes, Klick Health Really Does Live At The Intersection of Art, Science And Technology

There are lots of superlatives to mention here—from Michelle Obama to Sheryl Crow to a venue that actually sits on top of the world. But my story is a bit different and I'm going to avoid the obvious, and dig a little deeper to what I believe is critical and perhaps even transformative observation.

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