Karthik Nagendra Society Guru

Karthik is the Co-Founder of Pink Ladder and Founder & Director of ThoughtStarters. He has over a decade of experience in branding, communication strategy, executive communication & thought leadership marketing, human resource and operations management. He has been instrumental in creating many award winning programs for leading brands like MeritTrac-India's largest Skills Assessment Company, Wipro Technologies and Accenture. He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles in international journals & has been a guest speaker at many Ivy League Universities globally. He is a serial entrepreneur, always on the look out for the next big idea! Karthik has a Bachelor's Degree in Computer Science from Bangalore University and an MBA in Marketing & Finance from IIPM Bangalore.

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Measuring the Confidence Index of Women Employees

Organization policies that were developed keeping a male workforce in mind, a societal mindset of considering men as sole bread winners and women as the care takers, considering women to be more emotional and not suited to take up leadership roles have all resulted in women not being considered for CXO positions. It's time organizations start looking at gender diversity as a key strategic business driver.

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3 Ways Chatbots Are Revolutionizing Customer Experience In Content Marketing

A recent Grand View research report states the global chatbot market is expected to reach $1.23 Bn by 2025 ushering in a chatbot revolution. The evolution of chatbots along with an extraordinary growth of messaging applications has created an opportunity for the marketing team to save costs while deliveringbetter experience. Here are three ways chatbots can be leveraged by brands to improve their content marketing strategies and meet evolving customer needs.

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Technology and Content Marketing

Personalized marketing or one to one marketing has taken the world by storm, and hyper-personalization is now the expected, even demanded norm, especially by millennia and generation Z.

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Three Content Marketing Predictions For 2018

From being just a buzzword in 2011, content marketing has become the number one priority for the marketing department in 2017 and accounts for 26% of a marketers' entire budget.

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A Universal Basic Allowance for all Moms

I was in mumbai recently attending the #ETwomensforum where we had industry experts, thought leaders, inspiring women share their perspectives on what it takes to make a real change to #genderequality at the work place and thereby create a sustained pool of #womenleaders who can become CXOs in the future in their respective organizations.

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5 Ways Corporate Blogging Helps You Stay Ahead

The advent of blogging has proven that firms have finally realised that marketing is more than a social activity. Being an active blogger pays in the social media era. Businesses that blog get 67% more leads than those that never blogged.

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Gender Diversity in the Workplace

A recent research by Pink Ladder shows that over 90% women professionals in India aspire to become CXOs but in reality, that number stands at a meagre 1.5%! Focusing on diversity in the workplace that really works, is the need of the hour to build a more gender equal workplace.

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