Tencent Just Announced A Major Company Restructuring
A few days ago Tencent officially announced a major restructuring (Link in Chinese), the third ever in company history. The move is a big deal for the Chinese internet industry as the repositioning of Tencent’s divisions reveals much about their long strategy and where they believe the future key internet and technology sector battles will take place. In this essay I hope to provide a detailed breakdown and analysis of the restructuring and the implications for Tencent’s strategy moving forward.
- 12/10/2018
- 6
10 Of The Best WeChat Mini Program Case Studies
WeChat mini programs (MPs) were launched to much fanfare almost exactly one year ago. The format has really started to take off in the second half of 2017, especially as a way to supercharge WeChat e-commerce.
- 26/03/2018
- 5
WeChat Vs. LINE Battle Of the Merchandise Stores
A few months ago, WeChat announced that they are partnering with GAP to launch a range of WeChat branded clothing (see picture below). WeChat's first major foray into releasing official branded merchandise. But it seems that this is could just be the beginning of WeChat’s plans to move into more merchandising and there are some big clues that point to WeChat opening their own branded ‘WeStores’ soon.
- 06/01/2018
- 10
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