Paul Wilson Society Guru

Paul is Director of Strategy, EMEA at Starcom. He is a Global Strategist with experience that spans a variety of sectors (CPG, Tech, Pharma and Finance) and disciplines (Media, Advertising, CRM and Sales Promotion). He is responsible for European Strategy across all Starcom Global Network Clients including Samsung, P&G, Coke, Airbnb, Novartis, Etihad, Mars. Paul holds a Bachelor in Biological Sciences, Zoology from the University of Oxford.

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Why I’m Going on an Information Diet in 2018

I’ve been consuming too much. My brain is overwhelmed by the volume of information and the need to sift through it to extract some meaning.


How Data Can Enrich Trend Predictions

Trend predictions can be frustrating with many being no more than a review of a few blogs and tech announcements followed by some spurious guesses. In the worst cases trends aren’t contextualised and little effort is given to sizing them or assessing their rate of travel. 


How Technology is Impacting Communications Plans

There is no doubt that technology is changing the world of communications. And hundreds of blogs and opinion pieces will tell you about the latest trends and what we are going to see in the future. But they can often be theoretical; talk of what might happen is often very different from what actually happens.


How to Improve the Way You Learn

The world is changing fast. Industries are being disrupted and new technologies are emerging that change the way we do things. In turn this places more emphasis on mastering news skills and learning new things as we try to keep up with the pace of change. This brings new challenges and problems for professionals: how do you keep up with what is happening and how do you ensure you are continually learning and developing?


How Brands and Start-Ups Can Work Together

There has been a lot of talk in the press and countless conference presentations about working with start-ups. These are often no more than beauty shows and case studies of work that has been commissioned and run are in short supply. VioletaTodorova has been instrumental in driving out NextTechNow initiative that has run 60 projects for 29 brands in the UK. I caught up with her to find out what she has learnt from creating partnerships between brands and start-ups. (I have lightly edited our conversation but typos are all my own)


Don’t Use Data Like Rousseau Paints Tigers

One of my favourite picture in the National Gallery is 'Tiger in a tropical storm' by Henri Rousseau. It shows a tiger stalking an unseen prey in a rain lashed jungle. It’s a wonderfully vibrant evocative image.


The Importance of Bravery

Lots of people talk about the need for brave work but often it isn’t agencies that are brave it’s the clients who buy the work. MoneySuperMarket has produced some of the most bizarre – and effective – advertising over the last few years. But what does it take to convince an organisation that an ad featuring a businessman in hot pants and a pole dancing builder is a sound financial move? I caught up with Lucas Bergmans most recently Head of Brand at MoneySuperMarket to find out.


Rene Redzepi's Recipe for Combining Machine Learning and Creativity

Rene Redzepi is head chef at Noma – three times crowned best restaurant in the world. He champions Nordic Cuisine and uses foraged food as well as traditional techniques like pickling in his dishes. He is also relentlessly experimental.


Mixing Innovation and Experience

When people talk about innovation it is often pitched as a young person’s game – the focus is on millennial CEO’s like Mark Zuckerberg and Evan Speigel. 


The Consultants are Coming - and Why the Culture Question is Overblown

Over the last few years, we have seen management consultancies move aggressively into core parts of the advertising business. Most recently Exane BNP Paribas downgraded WPP and Publicis forecasts as they were not seen to be transforming their business fast enough - in their words "Accenture is becoming a WPP more quickly than WPP is becoming an Accenture."


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