Paul Wilson Society Guru

Paul is Director of Strategy, EMEA at Starcom. He is a Global Strategist with experience that spans a variety of sectors (CPG, Tech, Pharma and Finance) and disciplines (Media, Advertising, CRM and Sales Promotion). He is responsible for European Strategy across all Starcom Global Network Clients including Samsung, P&G, Coke, Airbnb, Novartis, Etihad, Mars. Paul holds a Bachelor in Biological Sciences, Zoology from the University of Oxford.

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How a Vogue ad from the 1950’s can help tackle Adblocking

I recently discovered this beautiful designed ad from a 1950’s edition of Vogue. The picture is a little unclear so it is worth quoting the copy in full.

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How Technology is Impacting Communications Plans: Learnings from the Warc Media Awards

There is no doubt that technology is changing the world of communications. And hundreds of blogs and opinion pieces will tell you about the latest trends and what we are going to see in the future. But they can often be theoretical; talk of what might happen is often very different from what actually happens.

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Why I’m Going on an Information Diet in 2018

I’ve been consuming too much. My brain is overwhelmed by the volume of information and the need to sift through it to extract some meaning.

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How Data Can Enrich Trend Predictions

Trend predictions can be frustrating with many being no more than a review of a few blogs and tech announcements followed by some spurious guesses. In the worst cases trends aren’t contextualised and little effort is given to sizing them or assessing their rate of travel. 

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How Technology is Impacting Communications Plans

There is no doubt that technology is changing the world of communications. And hundreds of blogs and opinion pieces will tell you about the latest trends and what we are going to see in the future. But they can often be theoretical; talk of what might happen is often very different from what actually happens.

Read More...