Paul Wilson Society Guru

Paul is Director of Strategy, EMEA at Starcom. He is a Global Strategist with experience that spans a variety of sectors (CPG, Tech, Pharma and Finance) and disciplines (Media, Advertising, CRM and Sales Promotion). He is responsible for European Strategy across all Starcom Global Network Clients including Samsung, P&G, Coke, Airbnb, Novartis, Etihad, Mars. Paul holds a Bachelor in Biological Sciences, Zoology from the University of Oxford.

 

How Sonic Branding Can Help You Stand Out in a Frictionless World

Technology is changing the world around us and one of the area where this change is most visible is our relationship with money and payments. Last year debit card payments overtook cash payments in the UK and increasingly card payments are becoming contactless payments.

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Invest your Time in Mastering Technique Not Trends

It’s that time of year when we are overwhelmed with trends and predictions about what will happen in the future. It’s also a time to reflect on the trends you missed and the trends that didn’t turn out as you expected.

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How a Vogue ad from the 1950’s can help tackle Adblocking

I recently discovered this beautiful designed ad from a 1950’s edition of Vogue. The picture is a little unclear so it is worth quoting the copy in full.

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How Technology is Impacting Communications Plans: Learnings from the Warc Media Awards

There is no doubt that technology is changing the world of communications. And hundreds of blogs and opinion pieces will tell you about the latest trends and what we are going to see in the future. But they can often be theoretical; talk of what might happen is often very different from what actually happens.

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Why I’m Going on an Information Diet in 2018

I’ve been consuming too much. My brain is overwhelmed by the volume of information and the need to sift through it to extract some meaning.

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