Paul Wilson Society Guru

Paul is Director of Strategy, EMEA at Starcom. He is a Global Strategist with experience that spans a variety of sectors (CPG, Tech, Pharma and Finance) and disciplines (Media, Advertising, CRM and Sales Promotion). He is responsible for European Strategy across all Starcom Global Network Clients including Samsung, P&G, Coke, Airbnb, Novartis, Etihad, Mars. Paul holds a Bachelor in Biological Sciences, Zoology from the University of Oxford.

 

Have You Been Sold a Just So Story?

Are you sitting comfortably? Then I’ll begin. For thousands of years people have used stories to entertain, educate and inform. Stories contain powerful metaphors and images that have a profound effect on how we view the world. And more and more people have been stressing the importance of storytelling in business – whether that be in pitching for business, making a presentation or selling yourself.

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The Best Business Books that aren't Business Books - Alice in Wonderland

Alice asked the Cheshire Cat, who was sitting in a tree, “What road do I take?”

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How Sonic Branding Can Help You Stand Out in a Frictionless World

Technology is changing the world around us and one of the area where this change is most visible is our relationship with money and payments. Last year debit card payments overtook cash payments in the UK and increasingly card payments are becoming contactless payments.

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Invest your Time in Mastering Technique Not Trends

It’s that time of year when we are overwhelmed with trends and predictions about what will happen in the future. It’s also a time to reflect on the trends you missed and the trends that didn’t turn out as you expected.

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How a Vogue ad from the 1950’s can help tackle Adblocking

I recently discovered this beautiful designed ad from a 1950’s edition of Vogue. The picture is a little unclear so it is worth quoting the copy in full.

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