Paul Wilson Society Guru

Paul is Director of Strategy, EMEA at Starcom. He is a Global Strategist with experience that spans a variety of sectors (CPG, Tech, Pharma and Finance) and disciplines (Media, Advertising, CRM and Sales Promotion). He is responsible for European Strategy across all Starcom Global Network Clients including Samsung, P&G, Coke, Airbnb, Novartis, Etihad, Mars. Paul holds a Bachelor in Biological Sciences, Zoology from the University of Oxford.


The Importance of Bravery

Lots of people talk about the need for brave work but often it isn’t agencies that are brave it’s the clients who buy the work. MoneySuperMarket has produced some of the most bizarre – and effective – advertising over the last few years. But what does it take to convince an organisation that an ad featuring a businessman in hot pants and a pole dancing builder is a sound financial move? I caught up with Lucas Bergmans most recently Head of Brand at MoneySuperMarket to find out.


Rene Redzepi's Recipe for Combining Machine Learning and Creativity

Rene Redzepi is head chef at Noma – three times crowned best restaurant in the world. He champions Nordic Cuisine and uses foraged food as well as traditional techniques like pickling in his dishes. He is also relentlessly experimental.


Mixing Innovation and Experience

When people talk about innovation it is often pitched as a young person’s game – the focus is on millennial CEO’s like Mark Zuckerberg and Evan Speigel. 


The Consultants are Coming - and Why the Culture Question is Overblown

Over the last few years, we have seen management consultancies move aggressively into core parts of the advertising business. Most recently Exane BNP Paribas downgraded WPP and Publicis forecasts as they were not seen to be transforming their business fast enough - in their words "Accenture is becoming a WPP more quickly than WPP is becoming an Accenture."


Key Questions to Answer to Build your Data Roadmap

The long term trend in communication is that advertising is becoming digital, digital is becoming addressable and addressable is being bought programmatically. All this is being driven by data.