Paul Wilson Society Guru

Paul is Director of Strategy, EMEA at Starcom. He is a Global Strategist with experience that spans a variety of sectors (CPG, Tech, Pharma and Finance) and disciplines (Media, Advertising, CRM and Sales Promotion). He is responsible for European Strategy across all Starcom Global Network Clients including Samsung, P&G, Coke, Airbnb, Novartis, Etihad, Mars. Paul holds a Bachelor in Biological Sciences, Zoology from the University of Oxford.

 

Advertising is Having a Confidence Crisis. Here's How to Fix it

The advertising industry is having a confidence crisis. Last month Keith Weed, the CMO at Unilever threatened to pull budget from digital platforms like Facebook and Google. As well as commercial reasons there was a moral underpinning to his message. “Unilever will not invest in platforms or environments that do not protect our children or which create division in society, and promote anger or hate.”

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Seedlip: How to Tap into Culture to Disrupt the Spirits Industry

If you are looking to reduce the amount you are drinking in January – or are just looking for something non-alcoholic to drink on a night out - you should try Seedlip. They describe themselves as creating ‘The world’s first distilled non-alcoholic spirit’. I tested Seedlip and tonic on some hardened G&T drinkers over Christmas and they were pleasantly surprised.

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The Importance of Experiences and How to Measure Them

The advertising world is increasingly talking about experiences. Whether that be people desiring and valuing experiences more than they do things. Or how experiences are a greater driver of growth than traditional advertising as people tune out or block advertising.

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