Paul Wilson Society Guru

Paul is Director of Strategy, EMEA at Starcom. He is a Global Strategist with experience that spans a variety of sectors (CPG, Tech, Pharma and Finance) and disciplines (Media, Advertising, CRM and Sales Promotion). He is responsible for European Strategy across all Starcom Global Network Clients including Samsung, P&G, Coke, Airbnb, Novartis, Etihad, Mars. Paul holds a Bachelor in Biological Sciences, Zoology from the University of Oxford.

 

How Data Can Enrich Trend Predictions

Trend predictions can be frustrating with many being no more than a review of a few blogs and tech announcements followed by some spurious guesses. In the worst cases trends aren’t contextualised and little effort is given to sizing them or assessing their rate of travel. 

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How Technology is Impacting Communications Plans

There is no doubt that technology is changing the world of communications. And hundreds of blogs and opinion pieces will tell you about the latest trends and what we are going to see in the future. But they can often be theoretical; talk of what might happen is often very different from what actually happens.

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How to Improve the Way You Learn

The world is changing fast. Industries are being disrupted and new technologies are emerging that change the way we do things. In turn this places more emphasis on mastering news skills and learning new things as we try to keep up with the pace of change. This brings new challenges and problems for professionals: how do you keep up with what is happening and how do you ensure you are continually learning and developing?

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How Brands and Start-Ups Can Work Together

There has been a lot of talk in the press and countless conference presentations about working with start-ups. These are often no more than beauty shows and case studies of work that has been commissioned and run are in short supply. VioletaTodorova has been instrumental in driving out NextTechNow initiative that has run 60 projects for 29 brands in the UK. I caught up with her to find out what she has learnt from creating partnerships between brands and start-ups. (I have lightly edited our conversation but typos are all my own)

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Don’t Use Data Like Rousseau Paints Tigers

One of my favourite picture in the National Gallery is 'Tiger in a tropical storm' by Henri Rousseau. It shows a tiger stalking an unseen prey in a rain lashed jungle. It’s a wonderfully vibrant evocative image.

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