Phoenix Normand Society Guru

Phoenix is coaching and supporting American billionaires, CEOs and executive teams in tech, retail and banking for over 25 years. He also founded and created MEGA Assistant University, a revolutionary skills and mindset “boot camp” for top Executive and Personal Assistants who want to level up quickly and begin forging a mutually successful business partnership with their executives and teams. Phoenix holds a Bachelors of Arts in European Studies/Civilisation from Trinity College Dublin.

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Get Whole

I'm just gonna say it. Most of us are not whole. We're walking around as hastily crafted, Scotch-taped versions of ourselves. We're working in organizations and displaying the face we think people want to see of us that's the complete antithesis of who we are or what we believe.


The Return of Class

I had an epiphany the other day after watching far too many hours of CNN’s obsession with making Donald Trump appear completely incompetent. Sadly, he’s doing most of the heavy lifting and feeding more and more of their yellow journalism propensities. When I was younger, I wanted to be a journalist.


The Truth Will Set You Free

11 months in and I'm disappointed. I've racked up more travel miles in that time than I did when I was a touring professional singer. Yet, this time, with the express intent to bring together, meet and teach Assistants from all over the world, imbuing them with all of the usable knowledge, strategies and confidence to ask for and get what they feel they deserve.


Do You Know Who You are and How you are Being Perceived?

How you're being treated is how you're being perceived.


Be Here to Shine

Question: Are you clear and honest about your motivations in everything you do? More and more often I come across people who are existing, not living. They complete tasks, play the game and scrap through the day only to feel unfulfilled, under appreciated and empty. And what I've figured out is that most people are flying blind. No real plan. Going along with the crowd. Doing just enough to get by. And becoming more and more miserable by the day.


A Little Empathy, Please

A couple of months ago, I had a bit of an epiphany while talking with my mother about the various frustrations I've encountered while growing my business. Creating international awareness of your brand is difficult. Making people part with their hard earned cash is difficult. Convincing my students to give up a Saturday in order to literally change their career trajectories has been the biggest hurdle so far, despite insane levels of success by my alums. Still, I know that my intentions are pure, my results are quantifiable, and HR managers, even CEOs, have started reaching out privately to "score a MEGA" because they're quickly finding that MEGA Assistants are the new, gold standard in the biz. 


Better Than Ever

I'm 48...going on 27. I can work embarrassingly fast circles around 98.5% of the 20-somethings out there in my industry. I'm insanely curious. I research the most random shit on the planet simply because I want to know about it and how it works, especially if it will affect my job, my boss, or my company. I love being able to contribute to conversations that most would assume I would know nothing about. It's the ultimate F.U., especially as an Executive Assistant who has dealt with more than my fair share of condescension over the past 26 years in this role.


R.I.P. Large Conferences

"Big conferences are essentially worthless so I don't attend them anymore."This was the response to a question I received from a top tech CEO when asking him to provide tips to the audience on navigating large conferences so that there is some sort of ROI from the experience.


How to Superstar

Motivation is a tricky little character. Being a "worker" often leads to large swings in motivation influenced by our bosses, co-workers, family life and a myriad of factors often outside of our control. Some days we walk in the door like we own the place and proceed to crush it like a BAWSE! And some days we do just enough to get through the day, staring at our watches wondering if sneaking out at 4:30pm would raise any eyebrows. And then the company superstar walks by. Smiling. Affable. Perfectly dressed. Asking how your daughter's presentation went at school. She totally remembered. Worse, you totally forgot.


Harassment 101

First, a story. While working at the HQ of a large clothing manufacturer in San Francisco my supervisor, one day, hauled off and smacked me on my bald head exclaiming, “Duh!” when he perceived that I wasn’t comprehending what he’d said fast enough. This was witnessed by several co-workers, by the way. About a week later I ended up in ICU/CCU for 3 days with what was thought to be a heart attack from the stress the incident had caused me.


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