Phoenix Normand Society Guru

Phoenix is coaching and supporting American billionaires, CEOs and executive teams in tech, retail and banking for over 25 years. He also founded and created MEGA Assistant University, a revolutionary skills and mindset “boot camp” for top Executive and Personal Assistants who want to level up quickly and begin forging a mutually successful business partnership with their executives and teams. Phoenix holds a Bachelors of Arts in European Studies/Civilisation from Trinity College Dublin.


Know Your Worth and Fight For Your Job

I'm often asked: "Can you work for someone or a company you absolutely can't stand?" My answer: "Absolutely."


Beyond Straightening Chairs

My first two weeks in my new role as Executive Vice President have been incredibly eye-opening. It's weird to be inhabiting an office that I used to walk clients to, water plants, and straighten chairs in. I have to admit that being a "badass EA" is a mere prerequisite for taking on as huge a responsibility as an EVP. Sure, 99.98% of the skills I attained after 27 years managing the administrative component of the C-suite and execs as a top performing Executive Assistant are seamlessly transferable and likely put me just that bit ahead of my new peer group, with soft skills and hard skills they simply don't have. But there's a whole different level of urgency and pressure to get it right in this role that I had not anticipated, with each decision and move I make having a direct effect on the business.



(Disclaimer: this article was sitting in my drafts folder for months. Too good to leave unpublished. Enjoy!)


The Evolution is Upon Us

As many of you know, I recently accepted a role as an Executive Vice President after over 27 years as a top performing, C-suite Executive Assistant. The kudos have been effusive and flowing like water. But, I'll have to admit, they've opened my eyes to something that is pervasive in this industry. Lack of confidence and vision beyond the role.


Good Enough Won't Take You Far Away

I fear that we are in a quality control crisis. Evidenced by the very fast but poor first efforts I see in the wild. One of the mantras being pushed upon new entrepreneurs is, "Just put something out. You can perfect it as you go." While I agree that you shouldn't ruminate on a game-changing idea for too long and that an adoring public will forgive the slight gaffs inherent in rushing a product to market if the product fulfills a specific need in their lives, we are now establishing "good enough" as a bar by which new businesses, products, even employees are judged and showing up in the world.