Phoenix Normand Society Guru

Phoenix is coaching and supporting American billionaires, CEOs and executive teams in tech, retail and banking for over 25 years. He also founded and created MEGA Assistant University, a revolutionary skills and mindset “boot camp” for top Executive and Personal Assistants who want to level up quickly and begin forging a mutually successful business partnership with their executives and teams. Phoenix holds a Bachelors of Arts in European Studies/Civilisation from Trinity College Dublin.


How to Hire a Rockstar Executive Assistant

Clearly, we need to start from scratch. So throw everything you think you know about recruiting top tier Executive Assistants out the window. Execs: Stop using all of the Mad Men, Ballers, and Entourage episodes as a reference. Grab a Diet Coke, the iPad and Apple Pen your previous EA bought you, and get ready to scribble. EAs: Pay close attention, here. Some of you have some work to do as well. Let's begin.


Check on Your Strong Friends

I watched the movie McQueen recently and felt compelled to write this article. The movie is about the deceased, genius, fashion designer (Lee) Alexander McQueen. It was mostly autobiographical, detailing his journey as a punk kid, son of a London taxi driver, who started his career as a tailoring apprentice on Saville Row and became one of the most respected (not necessarily loved) fashion designers in history. His garments were equal parts dark and beautiful. They were controversial, but if you looked past the obvious subversion you could see tailoring that was second-to-none and an eye for design and detail that was purely unique to him.


It's Time to Step Up

What defines a "great employee" now? What qualities? What results? After traveling the world for the past 16 months, listening to top Executive Assistants' stories about their managers and fellow employees I've concluded that we "workers" are a bit lost. We join companies with the best of intentions, feeling empowered and ready to assert ourselves for the benefit of our managers, the company, and yes, to feed our egos a bit with each win we're recognized for.


Trust No One in Business

One of the tenets I teach to top EAs in my classes is to trust no one in business. I've literally watched business etiquette erode for the past 26 years as a top Executive Assistant and 32 total years working for the man. Business deals used to be sealed with a handshake and the offering of one's word as collateral. Now, people actually have a strategy of saying one thing to pull you in, then switching it up last minute to shake more coins from your pockets, knowing that you've already dismissed their competitors and are solely beholden to them. That's the new norm. And personally, I find it disgusting and classless.


How to Stay Motivated

So what do you do when you’re just not feeling motivated by your job anymore? When I was younger (and dumber) I used to quit jobs the second I felt like either the learning stopped or anytime I didn’t feel motivated by the role, my surroundings, my bosses, etc. In retrospect, I left some pretty cool jobs under the assumption that there was nothing left for me there. What I’ve found is that by taking a step back, taking a deep breath, and looking at your role from a different set of eyes will actually reveal opportunities within and outside your role that may be the perfect new challenge to pursue.