Phoenix Normand Society Guru

Phoenix is coaching and supporting American billionaires, CEOs and executive teams in tech, retail and banking for over 25 years. He also founded and created MEGA Assistant University, a revolutionary skills and mindset “boot camp” for top Executive and Personal Assistants who want to level up quickly and begin forging a mutually successful business partnership with their executives and teams. Phoenix holds a Bachelors of Arts in European Studies/Civilisation from Trinity College Dublin.


Embrace the Circle

What goes around, comes around. It's a phrase etched into our psyche at a very early age. Reciprocity. It's the basis of religions, ethoses, and behavior. And it has proven itself as truth over and over throughout history.


Put Your Mask On, First

I travel a lot. And now that I'm no longer an Executive Assistant I make a concerted effort to really work on my situational awareness. It's one of my superpowers that took me to the top of the game as an EA and something I never want to dull or get dusty.


Authenticity Breeds Confidence

Last week I realized a dream. I presented to around 400 Executive Assistants at Microsoft HQ in Seattle. ME! A 50-year-old, gay, Black, ex-farmboy who grew up in freshly segregated East Texas not knowing what life had in store for me.


Get Your Mind Right

Success in absolutely anything you do is determined by your mindset. Period. If you believe you can accomplish something, wrap your head around what it will look like to achieve it, imagine what it will feel like when you achieve it, and keep that objective with all of the research, feelings, and focus in tow, you will achieve it...wildly. Unfortunately, we live in an age where people simply don't want to do the work, devote the time, or expend the energy it takes to develop the mindset needed to achieve. Instead, we'd rather post the post and appear like we've already conquered the goal when, in reality, we question our ability to actually achieve it.


Know Your Worth and Fight For Your Job

I'm often asked: "Can you work for someone or a company you absolutely can't stand?" My answer: "Absolutely."