Phoenix Normand Society Guru

Phoenix is coaching and supporting American billionaires, CEOs and executive teams in tech, retail and banking for over 25 years. He also founded and created MEGA Assistant University, a revolutionary skills and mindset “boot camp” for top Executive and Personal Assistants who want to level up quickly and begin forging a mutually successful business partnership with their executives and teams. Phoenix holds a Bachelors of Arts in European Studies/Civilisation from Trinity College Dublin.

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Dammit, Anthony.

Dude. I get it. But dammit! I always thought I would randomly run into you on the streets of NYC, invite you to lunch as a complete stranger, and you would say, "Fu** it...you like pho?" And I'd follow you to some hole-in-the-wall restaurant 2 blocks away with poor decor, mediocre lighting, dusty black-framed photos, and the most heavenly scent of basil and chilis ever experienced by a nose.

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Beware the Lure of Fame

One thing I’m quickly learning as my online popularity increases is that the rules change correspondingly. Where once you could pop off, make typos, and be 100% YOU, now the scrutiny and mass expectation converge to create a social construct not of your choosing, but one that’s as familiar and easy to swallow as an M&M for those following you and liking your articles and videos.

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On Authenticity

Authentic: 

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When It Stops Being Fun

That title should make quite a few of you perk up. What do you do when it stops being fun? When it feels like every ounce of passion has drained from your body and it all just feels like work.

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Get Whole

I'm just gonna say it. Most of us are not whole. We're walking around as hastily crafted, Scotch-taped versions of ourselves. We're working in organizations and displaying the face we think people want to see of us that's the complete antithesis of who we are or what we believe.

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The Return of Class

I had an epiphany the other day after watching far too many hours of CNN’s obsession with making Donald Trump appear completely incompetent. Sadly, he’s doing most of the heavy lifting and feeding more and more of their yellow journalism propensities. When I was younger, I wanted to be a journalist.

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The Truth Will Set You Free

11 months in and I'm disappointed. I've racked up more travel miles in that time than I did when I was a touring professional singer. Yet, this time, with the express intent to bring together, meet and teach Assistants from all over the world, imbuing them with all of the usable knowledge, strategies and confidence to ask for and get what they feel they deserve.

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Do You Know Who You are and How you are Being Perceived?

How you're being treated is how you're being perceived.

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Be Here to Shine

Question: Are you clear and honest about your motivations in everything you do? More and more often I come across people who are existing, not living. They complete tasks, play the game and scrap through the day only to feel unfulfilled, under appreciated and empty. And what I've figured out is that most people are flying blind. No real plan. Going along with the crowd. Doing just enough to get by. And becoming more and more miserable by the day.

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A Little Empathy, Please

A couple of months ago, I had a bit of an epiphany while talking with my mother about the various frustrations I've encountered while growing my business. Creating international awareness of your brand is difficult. Making people part with their hard earned cash is difficult. Convincing my students to give up a Saturday in order to literally change their career trajectories has been the biggest hurdle so far, despite insane levels of success by my alums. Still, I know that my intentions are pure, my results are quantifiable, and HR managers, even CEOs, have started reaching out privately to "score a MEGA" because they're quickly finding that MEGA Assistants are the new, gold standard in the biz. 

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