The Symbiotic Future of Customer Service
The Symbiotic Future of Customer Service I began 2018 with a few predictions about the ways I expected AI to shake out this year. One of the trends that I discussed was companies embracing the concept that humans would work hand-in-hand with artificial intelligence to improve customer experience. I am happy to say that’s beginning to happen.
- 18/06/2018
- 7
Demystifying the Killer Robots Myth
If you’ve seen the movie “Snakes on a Plane,” you’ll recall the scene where Samuel L. Jackson uses some colorful language to describe how fed up he is with all the snakes on that plane. While I’m going to use less colorful language here, substitute “killer robots” for “snakes” and “the conversation about AI” for the word “plane,” and you’ll understand how I feel. Even if you haven’t seen it, you get the idea.
- 17/06/2018
- 5
Artificial Intelligence in 2018 – The Great Shakeout and Other Trends
In 2017 AI was everywhere. It seemed like every company added “AI” to their software whether it truly leveraged artificial intelligence or not. So let’s start with a definition of AI. Merriam-Webster defines it as 1) a branch of computer science dealing with the simulation of intelligent behavior in computers, and 2) the capability of a machine to imitate intelligent human behavior. Put through that basic filter, I believe will we see a big “AI Shakeout” in 2018.
- 12/06/2018
- 6
Chatbot Champions – Training Bots Using Human Senses
As the Olympics kick into high gear, I’m looking forward to watching people who were once ordinary humans perform superhuman feats. This doesn’t happen by accident. These humans have worked incredibly hard to do things we didn’t think were physically possible a few years ago, and with each Olympics, we see new records broken. That’s what’s happening in AI for customer experience. By incorporating human senses, and with lots of training, super-human feats are possible.
- 08/06/2018
- 5
Dear Amazon - Stop Hiding Your Customer Service
In the 90s, Amazon did something in the customer service space that persists today. Like many companies, Amazon added a 1-800 number that enables consumers to speak to a customer service representative, but it’s impossible to find on the website. Companies deliberately make this number difficult to find because paying agents to handle calls is expensive, and companies seek to avoid it at all costs. What Amazon and others do is attempt to provide some sort of self-service filtering that prevents everyone from calling it when they don’t need to.
- 06/06/2018
- 5
Companies Can Personalize Marketing without Being Creepy
When Mary Meeker’s most recent Internet Report came out, a few things caught my eye. A lot of what Mary talks about is the shift to social, video, more interactive, virtual experiences and walled gardens (Facebook and Google own 85% share of digital spend). While ad spend continues to migrate to digital channels, marketers are shifting dollars to focus on delivering quality branded experiences over volume-based programmatic ads.
- 14/02/2018
- 6
Artificial Intelligence in 2018
In 2017, AI was everywhere. It seemed like every company added “AI” to their software whether it truly leveraged artificial intelligence or not. So let’s start with a definition of AI. Merriam-Webster defines it as 1) a branch of computer science dealing with the simulation of intelligent behavior in computers, and 2) the capability of a machine to imitate intelligent human behavior. Put through that basic filter, I believe we will see a big “AI Shakeout” in 2018.
- 22/01/2018
- 8
Never Ask a Customer What you Already Know
You know what I’m talking about. If you have a problem with your cable service, the only way to resolve it is to call the company. You state your account information, tell the agent your problem and more often than not, you’re transferred to a supervisor who makes you repeat everything you just said.
- 09/01/2018
- 9
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