Sarah Ronald Company Guru

Sarah is an entrepreneur and investor in early start-ups. She is the Founder of Nile, an award winning Service Design firm.  Additional appointments have included, an elected Executive member of the British Interactive Media Association (BIMA), advisor to the Scottish Financial Fintech Strategy group, the Design Council and Number 10 Downing Street Digital Advisory Board. Her main areas of focus include, use of new technologies to improve the way we live and work, and the need to evolve company cultures to achieve sustainable change. Sarah holds an MA in Psychology from the University of Aberdeen and an MSc in Human Computer Interaction from the Heriot-Watt University.

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How to Design Better Conversations with Machines

Automation is perceived as a cost-saving shortcut, but until we can design better conversations with machines, firms can’t rely on robots to build trust in their services.

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Building Smarter Services on the Blockchain

The UK government is getting serious about blockchain, and the future of fintech could be the key to delivering better public services.

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Can Biometrics Save the High Street?

For physical shops hoping to compete with online retailers, data and biometrics offer new hope. But success is only possible with a razor-sharp focus on the customer experience.

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What the NHS can learn about innovation from Uber

The need for smart, creative and affordable solutions is growing fast as the UK healthcare crisis deepens. Uber demonstrates how design-led innovation can drive industries forward.

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Ambitious Fintech Startups Should Come to Scotland

Political and economic disruption is turning Edinburgh into a global fintech capital, making it the perfect time for ambitious startups to move their operations to Scotland.

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