How to Nail Your Podcast Interview

How to Nail Your Podcast Interview

Did you listen to a podcast this month? If so, you are certainly not alone. A recent HBR blog notes that more and more professionals are tuning into podcasts as an information-packed complement to their daily commute, workout, or chores. Indeed, there are now an estimated 660,000 podcasts and 26% of Americans listen to at least one per month. As a result, podcasts have become a powerful marketing tool and a targeted way to spread your message to audiences ranging from talent leaders to bookkeepers to attorneys.

There are three basic strategies when it comes to getting on the cyberair. One is to find someone who wants to interview you. The second is to do what you need to do to have the podcaster ask you to be a guest. The third is to create your own channel.

If you are the guest on a podcast, try to avoid these mistakes:

  1. Be sure you understand the audience and why they would be interested in what you have to say.

  2. Do some homework on the platform and interviewer.

  3. Test the technical system (Hangout, Zoom, etc) before hand.

  4. Find a place that is a professional environment and quiet so that there are no background barking dogs, kids or sirens. If you will be on video, be aware of the set and your clothes, eliminate any background distractions and look into the camera with the right body language.

  5. Use a headset and microphone.

  6. Request a set of likely questions you will be asked as a framework for discussion.

  7. Keep you answers neither too short nor too long.

  8. Take a stand and don't be afraid to be controversial. On the other hand, don't step over the line.

  9. Be sure you include a call to action for further information.

  10. Use the content as part of your digital marketing plan to build personal and professional brand equity. Here are the 7R's of content marketing.

Creating podcasts is a good way to be a compensated connector. Content marketing is about content and marketing. Be sure you know how to do both correctly. If you have forgotten how to talk to humans, you might want to read this before signing on.

Thanks for listening to my next podcast at One Touch Video Chat. To be sure you are not listening to a bot, I will complete the Catcha when I sign in.

Arlen Meyers, MD, MBA is the President and CEO of the Society of Physician Entrepreneurs.

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  • Trish Wallace

    Creators please realise that you are not at the mercy of ratings and won't get cancelled in a season.

  • Ross Williams

    Thanks for the advices

  • Abbie Russell

    Right on point

  • Daisy Robson

    This is true not just in podcast but in all interviews

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Arlen Meyers, MD, MBA

Healthcare Guru

Arlen Meyers, MD, MBA is a professor emeritus of otolaryngology, dentistry, and engineering at the University of Colorado School of Medicine and the Colorado School of Public Health and President and CEO of the Society of Physician Entrepreneurs at www.sopenet.org. He has created several medical device and digital health companies. His primary research centers around biomedical and health innovation and entrepreneurship and life science technology commercialization. He consults for and speaks to companies, governments, colleges and universities around the world who need his expertise and contacts in the areas of bio entrepreneurship, bioscience, healthcare, healthcare IT, medical tourism -- nationally and internationally, new product development, product design, and financing new ventures. He is a former Harvard-Macy fellow and In 2010, he completed a Fulbright at Kings Business, the commercialization office of technology transfer at Kings College in London. He recently published "Building the Case for Biotechnology." "Optical Detection of Cancer", and " The Life Science Innovation Roadmap". He is also an associate editor of the Journal of Commercial Biotechnology and Technology Transfer and Entrepreneurship and Editor-in-Chief of Medscape. In addition, He is a faculty member at the University of Colorado Denver Graduate School where he teaches Biomedical Entrepreneurship and is an iCorps participant, trainer and industry mentor. He is the Chief Medical Officer at www.bridgehealth.com and www.cliexa.com and Chairman of the Board at GlobalMindED at www.globalminded.org, a non-profit at risk student success network. He is honored to be named by Modern Healthcare as one of the 50 Most Influential Physician Executives of 2011 and nominated in 2012 and Best Doctors 2013.

   

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