It's Time For Physicians To Stand Tall!

It's Time For Physicians To Stand Tall!

John Nosta 02/02/2018 9
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Yes, it's all about patient empowerment and the democratization of health. But as we empower the patient, there's someone sitting on the sidelines. It's the physician.

Defined these days by burnout, misery and a burning desire to leave the profession, todays' physician is yesterday's icon of accomplishment. And to further the sad story is the advancements of other healthcare professionals such as the nurse and pharmacists who claim more and more responsibility. Then there's the looming aspect of artificial intelligence that threatens to replace today's physician with a smarter and more efficient electronic model. Just ask a physician if he or she would like their child to go to medical school...

And while this all my be true--to one degree or another. Something else is in the air. Over the outcries of patients, advocacy groups, caregivers and the common folks is the timing for a clarion call of physician empowerment. Remember, we love physicians. We trust in them to provide valuable insights to care and life. And the simple reality is that these life savers are driven by intellect and compassion that sadly is drowned out by other valid voices that just may be more "timely" or loud. We just need to get the physician away from the torturous EHR and provide them with a real seat at the table. Because healthcare reform and evolution must engage the clinician as a primary stakeholder and not just part of the problem or a disenfranchised remnant of yesterday's model.

So, have docs given up? Have they resigned to the complexities of a system that seems out to get them? I don't think so. But, in my experience, it seems that movements like digital health have created this assumption that the empowered patient will own care and the physician is, at best a passive participant. So, maybe the democratization of health is really a two-party system where both patient and physician work together to optimize care. Individual control has shifted to collaboration and that's a win-win. But today's dynamic make is seem like a win-lose, with the physician as a tragic victim to innovation. But dear doctor, if you don't act up, that might just happen. So, next time frustration takes hold, remember that you're really in charge and play such central role to care. But you might have to bend to grow stronger in today's world defined by exponential change. So, keep this in mind...

  • Recognize change.
  • Embrace technology as your empowerment.
  • Be part of the solution.
  • Place an optimistic foot forward.
  • Advocate for the exciting future of techno-empowered physicians.
  • Stand up and be heard!

And while this revolt might be better defined as a movement or empowerment, it's worded this way to help drive action. There's no better and more honorable job than to be a physician. So, physician, heal thyself!

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  • Justin Facer

    Sure it's hard and stressful, but you learn how to manage and damn it makes you a strong person.

  • Mark B

    Not being able to make mistakes, and memorising thousands of cures is tough business.

  • Yorkshire Lad

    Every job has way more cons then pros, that's why we're paid to do it.

  • Bryan Kepler

    I agree to everything you have said

  • Ryan Simmons

    if you really into helping people and caring then you are in the right track. Yes it is a commitment: you will sacrifice long hours of your life, vacations, events...etc.....however you will have self satisfaction.

  • Amanda Pearson

    I always shed a tear every time I am thinking of becoming a doctor and entering medicine. Because for me, I am not that smart in everything I do. It’s a lot of hard work. Not sure if I can pursue medicine because of my social status. I’m happy that you’re sharing these kind of issues.

  • Mike Bowle

    super helpful & interesting!

  • Jamie Roberts

    This is the most respected job, they deserve more praise !

  • Ray Allan

    What about firefighters who risk their life to save us ??

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John Nosta

Digital Health Guru

John is the #1 global influencer in digital health and generally regarded as one of the top global strategic and creative thinkers in this important and expanding area. He is also one the most popular speakers around the globe presenting his vibrant and insightful perspective on the future of health innovation. His focus is on guiding companies, NGOs, and governments through the dynamics of exponential change in the health / tech marketplaces. He is also a member of the Google Health Advisory Board, pens HEALTH CRITICAL for Forbes--a top global blog on health & technology and THE DIGITAL SELF for Psychology Today—a leading blog focused on the digital transformation of humanity. He is also on the faculty of Exponential Medicine. John has an established reputation as a vocal advocate for strategic thinking and creativity. He has built his career on the “science of advertising,” a process where strategy and creativity work together for superior marketing. He has also been recognized for his ability to translate difficult medical and scientific concepts into material that can be more easily communicated to consumers, clinicians and scientists. Additionally, John has distinguished himself as a scientific thinker. Earlier in his career, John was a research associate at Harvard Medical School and has co-authored several papers with global thought-leaders in the field of cardiovascular physiology with a focus on acute myocardial infarction, ventricular arrhythmias and sudden cardiac death.

   

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