The Sickcare Intrapreneur Innovation Roadmap

The Sickcare Intrapreneur Innovation Roadmap

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Physician entrepreneurs come in several flavors: private practitioners, technopreneurs, social entrepreneurs, edupreneurs, academic entrepreneurs, service providers and physician investors.

Some are intrapreneurs i.e. employed physicians trying or expected to add value to their employers by acting like entrepreneurs. In other words, they are trying to create employer defined value through the deployment of innovation by deploying a product, service or model that is designed to improve quality, access and the doctor and patient experience while decreasing costs.

What's more, there are some basic biomedical and clinical innovation roadmaps - drugs, devices, digital health and care delivery, be it internal or something others can use outside of your organization. Each requires different knowledge, skills, abilities and competencies.

In general, here are the 5Ps of product success.

A lot has been written about how to innovate in your organization and overcome the barriers. The stops along the intrapreneur innovation roadmap typically involve:

  1. Picking the right problem to solve.

  2. Creating the right product that solves the problem (product market fit).

  3. Finding the right champion with the passion, perseverance and political savvy to execute.

  4. Helping the champion build a team that includes the right partners and sponsors.

  5. Overcoming the processes within the organization that are barriers or working around themLead innovators, don't manage innovation.

  6. Making sure that everyone is focused on the same purpose or desired results that are aligned with organizational priorities.

  7. Not punishing failure.

  8. Enabling pilots to demonstrate proof of concept that do not leave innovators in pilot purgatory.

  9. Pricing the solution appropriately and using the right revenue model (part of your VAST business model).

  10. Punting on the idea when the evidence indicates the dog won't eat the food.

  11. Promoting and marketing your solution.

  12. Creating a pipeline of customers that you can get, keep and grow.

Here's why you should hire physician intrapreneurs and what to do with them once you have. It doesn't always go by the book,

Getting your intrapreneurial idea over the goal line is hard. Be sure to mind your P's (and Q's) when you try.

Arlen Meyers, MD, MBA is the President and CEO of the Society of Physician Entrepreneurs and co-editor of Digital Health Entrepreneurship.

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  • Ollie Smith

    The U.K. needs innovative entrepreneurs like Dr. Meyers who has in-depth knowledge in focused area.

  • Ryan Turner

    Patients could be interested, but they want measurable impact, not just data.

  • Adam Gallop

    This really highlights the true essence of health care entrepreneurship

  • Zack Gesto

    Entrepreneurship and health care are linked, and the bonds between the two are growing deeper as business practices drive the healthcare industry into a wellness industry.

  • Lewis Fensom

    While streamlining the health care system to work more efficiently is a major focus, so are supporting technologies, such as mobile health and telemedicine

  • Jeanne Earle

    Intrapreneurship is booming.

  • Jeanne Earle

    Many are starting to embrace entrepreneurial habits as a means of survival.

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Arlen Meyers, MD, MBA

Healthcare Guru

Arlen Meyers, MD, MBA is a professor emeritus of otolaryngology, dentistry, and engineering at the University of Colorado School of Medicine and the Colorado School of Public Health and President and CEO of the Society of Physician Entrepreneurs at www.sopenet.org. He has created several medical device and digital health companies. His primary research centers around biomedical and health innovation and entrepreneurship and life science technology commercialization. He consults for and speaks to companies, governments, colleges and universities around the world who need his expertise and contacts in the areas of bio entrepreneurship, bioscience, healthcare, healthcare IT, medical tourism -- nationally and internationally, new product development, product design, and financing new ventures. He is a former Harvard-Macy fellow and In 2010, he completed a Fulbright at Kings Business, the commercialization office of technology transfer at Kings College in London. He recently published "Building the Case for Biotechnology." "Optical Detection of Cancer", and " The Life Science Innovation Roadmap". He is also an associate editor of the Journal of Commercial Biotechnology and Technology Transfer and Entrepreneurship and Editor-in-Chief of Medscape. In addition, He is a faculty member at the University of Colorado Denver Graduate School where he teaches Biomedical Entrepreneurship and is an iCorps participant, trainer and industry mentor. He is the Chief Medical Officer at www.bridgehealth.com and www.cliexa.com and Chairman of the Board at GlobalMindED at www.globalminded.org, a non-profit at risk student success network. He is honored to be named by Modern Healthcare as one of the 50 Most Influential Physician Executives of 2011 and nominated in 2012 and Best Doctors 2013.

   

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