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12 days

The Two Important Ways Digital Health Is Impacting Pharma in 2018

There can be no better insight into Pharma’s digital ambition than building a digital agency from scratch with pharmaceutical companies as the core client base. I have been working in pharma my whole career (now some 19 years) and feel very fortunate to have been around at a time of unprecedented change as technology has fundamentally impacted all aspects of the pharmaceutical business; from drug discovery and clinical trial development, through to the very nature of the product as health technology builds an evidence base and the focus moves from illness to wellness.

16 days

The Secret To Innovation Is The Lightning Rod, Not The Lightning

The relentless search for innovation is the rallying call of industry today, and big pharma is no different. Thousands of employees are commonly huddled together in impressive conference rooms and amphitheaters and the key task is send down from on high: INNOVATE. Then, those huddled masses, sometimes even struck with the fear of obsolescence, look to each other in hopes of finding that magic.

17 days

Behavioural Economics And Its Application In Digital & mHealth

Improving people’s health and supporting improved clinical outcomes for patients is predominantly about behavioural change. Certainly digital health interventions are predicated on the idea that we can modify behaviour, whether this is adherence to medication or changes in lifestyle. Unfortunately this is not easy to achieve, human beings are complex and when it comes to health this complexity is magnified.

20 days

Declines in Dementia: Of Hearts and Minds

In this season when we are meant to be thankful, but when so many of us have had so many reasons to be otherwise - we have received a timely, welcome bit of universally good news. Rates of dementia in the United States appear to be declining. 

22 days

What We Know about Diet, Why Time Is of The Essence

As a year of particular assaults on everything anybody thinks they know about diet and health, including if not particularly the science underlying the Dietary Guidelines for Americans, winds down - it’s inevitable to reflect on what anyone truly knows about diet, and how we know it. The merchants of doubt, profiting handsomely from the status quo and perpetual confusion, would have you think no one knows much of anything, so enjoy some Coke with those fries. 

23 days

Can Butter, Possibly, Be Back?

These days, it is very much in vogue - literally, as well as figuratively - to ask: is butter back? But this question is ineluctably contingent on another: is it even possible for butter to be back? The answer to that one is, self-evidently: no.

25 days

Treating A Migraine With A Simple Puff Of Air

A headache, particularly a migraine, can be a stifling condition. In fact, migraine is the third most common disease in the world and more prevalent than diabetes, epilepsy and asthma combined.