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4 months

Deep and Surface Learning

Over the years we have heard of cognitive scientists talk about the distinction between deep and surface learning. Deep learning has been associated with understanding, meaning, and intrinsic motivation. Surface learning is identified by shallow memorization, the use of episodic memory to get through exams and generally, passive learning.

4 months

How to Find a Sick Care Job These Days

Sick care work has changed, along with the rest of the economy, so finding a job in the new sick care world will take a different strategy.

4 months

Digital Health: Stop Frying Doctors

A recent survey showed that doctors are burning out in big numbers, but that some specialties are worse than others. The survey asked about the prevalence of burnout factors and how they affect physicians’ lives. Overall, 42 percent of respondents were burned out—down from 51 percent last year—and 15 percent admitted to experiencing either clinical or colloquial forms of depression.

4 months

Seeking Science at the Sweet Spot- Past Denial, Dismissal, Delusion, and Despotism

Paul Simon told us some time ago that we lived in an age of miracle and wonder. The rest of his lyrics for The Boy in the Bubble, however, made it clear he did not mean the kind bestowed upon us by supernatural forces. He meant the kind we devised ourselves. He meant technology, and he was right- for better or for worse. 

4 months

The Two Important Ways Digital Health Is Impacting Pharma in 2018

There can be no better insight into Pharma’s digital ambition than building a digital agency from scratch with pharmaceutical companies as the core client base. I have been working in pharma my whole career (now some 19 years) and feel very fortunate to have been around at a time of unprecedented change as technology has fundamentally impacted all aspects of the pharmaceutical business; from drug discovery and clinical trial development, through to the very nature of the product as health technology builds an evidence base and the focus moves from illness to wellness.

4 months

The Secret To Innovation Is The Lightning Rod, Not The Lightning

The relentless search for innovation is the rallying call of industry today, and big pharma is no different. Thousands of employees are commonly huddled together in impressive conference rooms and amphitheaters and the key task is send down from on high: INNOVATE. Then, those huddled masses, sometimes even struck with the fear of obsolescence, look to each other in hopes of finding that magic.

4 months

Behavioural Economics And Its Application In Digital & mHealth

Improving people’s health and supporting improved clinical outcomes for patients is predominantly about behavioural change. Certainly digital health interventions are predicated on the idea that we can modify behaviour, whether this is adherence to medication or changes in lifestyle. Unfortunately this is not easy to achieve, human beings are complex and when it comes to health this complexity is magnified.

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