Shaunak Roy Company Guru

Shaunak is an Assistant Professor, Faculty of Management, St. Xavier's College (Autonomous), Kolkata. He is an experienced research scholar with a demonstrated history of working in the marketing and advertising industry. He holds a Master of Commerce in Marketing Management from St. Xavier's College.

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Alexa, How Far Are You Going with Customer Convenience?

“Alexa, order batteries.” “Hey Cortana, add milk to my grocery list!” “Okay Google, what are best deals at Walmart today?” While a substantial chunk of avant-garde tech-savvy consumers will have already smelled out what’s been cooking here, allow me explicate for my technology-challenged readers, somewhat like me.

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