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2 months

How to Get Through a Politically Charged Conversation

I recently had a conversation with someone about the NRA, gun rights, and mass shootings. Politically infused conversations like these can be difficult and with a degree in Communication I felt more equipped than many in trying to keep the conversation moderated and calm.

2 months

Will Not knowing What You Don’t Know Hurt You?

John and Jane are sort of friends of ours. Their names have been changed to protect the innocent – literally innocent – but anyone who knows us will know who they are. John called me one day and asked if I could come over to his place to help him with something. I barely knew him. He lived in the trailer park, had out of control children, and has nothing going for him.

2 months

Beware the Lure of Fame

One thing I’m quickly learning as my online popularity increases is that the rules change correspondingly. Where once you could pop off, make typos, and be 100% YOU, now the scrutiny and mass expectation converge to create a social construct not of your choosing, but one that’s as familiar and easy to swallow as an M&M for those following you and liking your articles and videos.

2 months

Knowing What You Know

Knowing what you know has been one of the ways that metacognition has been described. Having done some research in the area, I believe that knowing what you know is the foundation of metacognition. If you don’t know what you know, then how do you know what you don’t know.

2 months

Why the ROI of a Single Tweet is Nothing and Everything

As we start a new year, I have been thinking about a topic that often is in my brain, ROI. For most of my career in marketing I have been challenged with proving direct ROI to specific marketing efforts. While I believe proving return on investment is important, it is not always possible to prove direct singular ROI that is traceable or immediately traceable.

2 months

Don't Let Your Business Be An Arcus Brothers

I went to college in Northeast Pennsylvania where I discovered a lot of weird things. One of them was a store called Arcus Brothers. While in college a couple of friends were walking by and got conned into helping move mattresses into this dumpy old warehouse that looked like a pawn shop.

2 months