Joe Martin Tech Guru

Joe is the Head of Social Analytics and Brand Evangelist at Adobe. He is also the CMO of Stockchain Global and Advisory Board Member at Ylixr. He has over 10 years experience managing various areas of marketing including research, media buying, social, and overall strategy. His analyses have been featured in the New York Times, Wall Street Journal, CNBC, Associated Press, and Forbes. Joe holds a BSc in Finance and MBA in Strategy & Marketing from the University of Utah. He also has an Executive Degree in Entrepreneurship and Innovation from the Stanford University Graduate School of Business.

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Gone Fishing, My Break from Social Media

I’ve been given a gift over the next 5 weeks from my employer Adobe. Its not money, a promotion, or a traditional gift you might think of, but rather the gift of time. After 5 years of working at Adobe each employee is offered a 4 week sabbatical. A time to unwind, relax, and focus on the true things outside of work that bring us joy. The office also has a customary week shutdown during the week of 4th of July, so that gives me 5 weeks to spend with my family.

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Social Analytics is the New Survey

How likely are you to recommend this product to a friend? Please answer on a scale from 1-10. This simple question developed by Fred Reichheld in 2003 during his time at Bain & Company became known as Net Promoter Score (NPS). Since then, this score has been largely accepted to be a way to measure customer loyalty, but that was before social media existed.

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Could Customer Experience Be as Simple as a Light Post?

What is it that creates a great customer experience? Is it a good interaction with customer service or with a mobile website or app? Is it personalization in messaging, or something else entirely? In a recent survey by Gartner, it said that by 2017, 89 percent of marketers expect customer experience to be their primary differentiator.

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The Robot Future Led By Humans

Can you run a complex algorithm for me that will save me time and make my company more money? Sure, Joe, I will get right on that. This might not be how we interact with artificial intelligence (AI) today, but it may not be far off. The future of work is a growing conversation with a 40% increase on social networks globally with Germans holding a slight edge at a 42% increase. Could the automation of more complex tasks be on the horizon?

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Blockchain: The key to Financial Market Disruption

With the amount of focus on Blockchain tech over the last year, I thought it would be great to get an opinion piece from the founder of a blockchain led company, Ben Beasley, to contribute his thoughts on where blockchain might disrupt our current financial markets. Below is his post. 

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Blockchain and Tulip Bulbs: The Disquieting Silence of Regulators

Blockchain is on a mainstream tear. Over the Thanksgiving weekend alone, Coinbase — the United States’ largest exchange for trading blockchain’s blue-chip crypto currencies, bitcoin and ethereum — added over 100,000 discrete accounts in a little over 24 hours. Not surprisingly, both bitcoin and ethereum zipped to all-time-high valuations and continue to dominate market discussions in traditionally buttoned-up magazines and outlets.

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Where Do We Stand on Altered Reality?

“Pokémon Go: Meaningless Obsession or Augmented Reality Catalyst?” was a headline of a post I wrote in the summer of 2016 shortly before the gaming obsession hit full steam. Nearly 20 months after, where do we stand with the future of “reality”?

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Automation and The Future of Work

My whole life I have loved robots. From watching Johnny 5 on “Short Circuit” to dreaming of having a maid like Rosie from “The Jetsons” as an adult. Some of my favorite movies as a teen had robots in them. “Terminator,” “Robocop,” “I, Robot” (Was I the only one?), and of course there is the resurging popularity of “Star Wars” and its sequels/spin-offs, which is nearing $2 billion in revenue globally. It’s clear that robots are at the forefront of everyone’s minds around the world. These great shows and movies got us thinking: What do people really think about the impact robots and automation are having on their lives, particularly work?

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On Stockchain, Trust, and Tesla

The new buzz word of the last five years is disruption. We have seen AirBnB change the way the travel industry is viewed, Uber and Lyft change the way we get around, and Amazon continues to increase our expectations in retail. What might disruption in the financial industry look like? It starts and ends with blockchain.

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BlockChain, AI, and Quantum Computing Dunkirk Style Key to 2018

The movie Dunkirk follows the heroic actions of many leading up to saving thousands of troops stuck on the Dunkirk beach in France. The events are played out in 1 week, 1 day, and 1 hour formats and create a unique look at what transpired. As the new year approaches you will no doubt be bombarded by reports focused around “new trends” or “emerging tech”. This year consider a Dunkirk style approach as we go into 2018 by focusing on how my three top topics below can fit into your first month, first quarter, and the entire year of tech focus as a company.

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