The Power of Push Notifications

The Power of Push Notifications

Browser push notifications are the perfect addition to your digital marketing campaign. They literally get your message on a phone, tablet or computer screen instantaneously. It is the hottest technique in digital marketing to get your target audience easily on your website.

Let your customers know about your latest features by sending them a push notification through your app or website. Push notifications can do so much for your digital marketing efforts. The main advantage of a push notification is its ability to reach more users even when they are not within your app, although they may click or discard the notification depending on its relevance to them.

How to Use Push Notifications?

Push notifications help you communicate and re-engage your users. They also help you to increase loyalty, user retention & satisfaction. Push notifications have a 10x times better conversion rate than email and SMS because they capture users' attention immediately.

Whether the user is watching a movie or reading an article on his desktop/mobile, when a push notification arrives, the user’s attention is immediately shifted to that.

In today’s world, push notification are a highly recommended digital marketing tool which can ease your marketing strategy.

Push notifications are simple messages from apps installed on a device that wake up the handset and alert the user with a message displayed on the home or lock screen.

When a user lands on your website, a small permission window will appear to ask the send push notifications permission. If they click on ‘Allow’, your website can start triggering notifications even when they’re not present on your website.

Are Push Notifications Effective in Digital Marketing?

Browser push notifications are an effective way of reaching out your customers' attention.

In digital marketing, we rely on several campaigns to promote our brand or website to reach more customers.

I have conducted an investigation and found out that the number of push notifications sent keep on increasing leading to more overall open rates. Hence, push notifications are very effective tools to grow your business and improve your digital marketing strategy.

Instead of focusing on a specific number of alerts, marketers can focus on sending fewer personalised notifications. Here are some interesting points to create effective push notifications:

  • If your push notification surrounds a sale, deep link your user to the item within the app so they can add it to their shopping cart with one click.
  • If you’re announcing breaking news, direct users straight to the post, rather than the app’s home page.
  • If you’re introducing a new feature, tie push notifications into in-app messages. Once the users are inside your app, you can provide more context around the feature with a short tutorial.

The Power of Push Notifications

Push notifications possess surreal power that can skyrocket your digital marketing campaigns. Push notifications are easy to implement and when best rules are followed, they can be a great way to interact with users. Back up your action plan and only enable push notifications when they are worthy.

Here are some reasons why you should use push notifications in your digital marketing campaigns:

  • Communicate with offline and online web page visitors
  • Reach more people within seconds delivery
  • High conversion rate compared to other marketing campaigns
  • Communicate without any contact details
  • Support multiple browsers and multiple platforms
  • Low efforts & big results

That’s why push notifications play a major role in digital marketing.

How are Push Notifications Better than Other Digital Marketing Channels?

As we know, email marketing, social media channels, content marketing and SMS are the common marketing channels that can be integrated to grow and engage traffic. But we understand how browser push notifications are better than them

Emails are probably the most used marketing channel. They can be delivered messages directly to our audience. A recent study that I have conducted prove that email marketing is not an effective marketing platform as compared to browser push notifications.

Browser push notification is the best marketing channel that delivers the right message that cannot be easily missed. Whether your user is busy viewing other websites or locking his mobile screen, he can easily reach a push notification that can direct him to the appropiate link.

Benefits of Browser Push Notifications in Digital Marketing

Here are the main benefits of using browser push notifications in your website:

Assured delivery

Browser push notifications overcome one of the biggest flaws of email and SMS Marketing – messages not getting delivered because of spam filters, or some other reasons.

It’s a one-hundred percent content driven communication channel.

By clicking on the ‘allow’ button to receive push notification, you will click more often to know what's coming up next.

Complete permission based engagement

Email marketing platforms rely on the user's email address and contact details. Browser push notifications on the other hand do not require any contact details. You also have the ability to unsubscribe from receiving notifications by clicking on stop receiving push notifications. In addition, custom opt-ins for web push notifications are higher than emails.

 

Higher conversion rates

Browser push notifications produce better results in terms of custom opt-in and click-through compared to other marketing mediums.

Since browser push notifications only require the user to allow permission with just one click, they can unsubscribe any time instantly.

Many recent studies have shown that web push notifications have up to 50 times higher conversion as compared to emails. Though conversions vary from different business domain & target customers, but the figures are really impressive.

While the selection of web push notifications is increasing day by day, it is important to understand the concepts and how not to implement them to successfully generate a suistainable traffic that keeps visiting your website.

Conclusion

Push notifications are certainly the best channel for digital marketers who are seeking to engage and retain their website visitors. Push notifications will grow very rapidly in the coming years.

So, if you are a digital marketer or a website owner, this is the best time for you to implement web push notifications in your website by experimenting  different marketing strategies.

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  • Adrian Thomason

    Wow...great overview of the power of push notifications...thanks Sonali. 

  • Navin Gupta

    Finally someone that can explain something perfectly, and clearly without making it overly and unnecessarily complicated.

  • Navin Gupta

    Excellent explanation!

  • Kunal Bajpai

    Good overview, thanks !!

  • Matt Bunch

    Will it work with my blog, can I set it up so every time I put a new article or someone comments and so on??? I have wordpress. 

  • Yes, you can do that with Yeello. Yeello also has a plugin for wordpress.

  • Matt Bunch

    In reply to: Sonali Hirave

    Thanks for the help Sonali

  • Samuel Sylvester

    Can anyone tell me how to measure the cost of push notifications so I can analyse the cost per user? 

  • Leonardo Almeida

    Good explanation on how the push notification works! Thank you!

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Sonali Hirave

Tech Guru

Sonali is the Co-founder of Gliterd Software, which provides Martech tool Yeello for SMEs to grow their online business. She is passionate about Marketing Technology (Martech) & has more than 2+ years of professional experience as a designer & digital marketer. Sonali is pursuing her masters in Computer Science from Pune University.

   

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