Technology

Virtual Reality is the Future of Marketing

Virtual Reality (VR) has taken a prominent place over the past few years redefining the way we are experiencing the things that we see. Technological innovations continue to impact the digital marketing sphere, and one of the most exciting tools to enter the landscape is virtual reality. Although the use of VR in digital marketing hasn't gone mainstream yet, some brands are experimenting with this technology to create engaging and more personalised experiences for their customers.

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Cybersecurity​ ​Against​ ​Cyberattacks

A new era of cybersecurity threats has dawned. The first two quarters of 2017 saw the inordinate of cybersecurity meltdowns: viral, state-sponsored ransomware, leaks of spy tools from the US intelligence agencies, and full-on campaign hackings. This is the continuation of the cyber war from the​ ​early​ ​years.

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Big Data and Blockchain

While Big Data is able to process data no matter its variety, velocity and volume, Blockchain brings transparency and simplicity to processes no matter the type of industry. Big Data's rise to prominence over the last decade and Blockchain's phenomenal popularity are breaking down the old structures of information and business transaction processing. Big Data and Blockchain are complementary. Indeed, the processing capacities of Big Data are able to handle the complexities and the continuous expansion of a Blockchain system and vice versa.

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Women in Tech - A Competitive Advantage

It's 2017, yet women still face discrimination in many aspects. In the tech industry alone, which supposedly takes the lead in disrupting traditional business models, discrimination towards women is even more prominent with numerous scandals and glaring gender inequality in the workplace. Startups have the opportunity to recognize the benefits of gender diversity at the outset.

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